Oprah Winfrey is teaming with Skype to set up the first interactive worldwide classroom in an effort help bring awareness about A New Earth.
Skype is sponsoring the program which Oprah hopes will bring her book club to the next level. She's helping to promote Eckhart Tolle's book, A New Earth which is about "Awakening To Your Life's Purpose."
She will be broadcasting live on video Skype with the best selling author every Monday for the next 10 weeks beginning on March 3. The public can participate through video calls, allowing them to bring up their own questions live. These features will all take place on Ophah.com.
In addition to the Monday events, Skype is allowing those interested in discussing A New Earth to join in a chat for chat and discussion threads. This is a great way to bring together people reading the same book and to share their thoughts, feelings and opinions as they read.
"I knew I had to share this with the world," Oprah said of the book. She adores Eckhart Tolle and wants to help spread his message.
What Makes This Trend Stand Out
- Interactive Worldwide Classroom
- The use of video calls to host book discussions and live events can revolutionize the way author and reader engagement is done in an increasingly digital society.
- Virtual Author Events
- Virtual author events like Oprah's collaboration with Eckhart Tolle can provide a global audience with access to discussions and knowledge-sharing opportunities that may have been previously limited by geographic and socio-economic factors.
- Online Book Club
- Using chat and discussion threads, virtual book clubs can allow readers from all over the world to connect and share their thoughts, creating a welcoming community rather than a solitary reading experience.
Sectors Adopting This
- Publishing
- Publishers can explore the potential of incorporating more digital engagement opportunities when promoting book releases, creating unique experiences that go beyond traditional author visits or book launches.
- Edtech
- The integration of interactive virtual classrooms and video conferencing tools can enhance global learning opportunities and provide access to quality education regardless of geographic location or socio-economic status.
- Social Media
- Social media platforms can further develop their capabilities for hosting live events and discussions, opening up more opportunities for influencers, educators, and brands to connect with their audiences in more engaging, interactive ways.
