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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,498 more

IoT Religion

Technology is expanding to serve the needs and rituals of religious consumers

Trend - Religious institutions, brands, and designers are taking part in the technological revolution by offering products that will enhance prayer and make the teachings of different religions more accessible to younger consumers. The products in these spaces are increasingly diversified—from tools that utilize artificial intelligence to video games.

Insight - Cultural and religious duties are usually passed down through the family line, however, Gen Z and the coming digitally native generations have internalized the Internet of Things to be an almost inseparable part of their individuality. This shift has strongly influenced their decisions on how to integrate certain traditions within their daily rituals. As a result, they express a strong desire for digital accessibility, when it comes to studying and partaking in a given cultural or religious tradition.
Workshop Question - How might you utilize technology to make your product/service more accessible to Gen Zers?
6.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 35 Examples:
75,148 Total Clicks
Date Range:
Nov 18 — Feb 20
Trending:
This Quarter and Mild
Consumer Insight Topics:

Featured Examples

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