Category
Lifestyle
Assisted Choices
Trend cluster
Category
IoT
Religion
Technology is expanding to serve the needs and rituals of religious consumers.
3.4
Trend score
Trend
What is the IoT Religion trend?
IoT Religion: Religious institutions, brands, and designers are taking part in the technological revolution by offering products that will enhance prayer and make the teachings of different religions more accessible to younger consumers. The products in these spaces are increasingly diversified—from tools that utilize artificial intelligence to video games.
Insight
The consumer insight behind the IoT Religion trend
Cultural and religious duties are usually passed down through the family line, however, Gen Z and the coming digitally native generations have internalized the Internet of Things to be an almost inseparable part of their individuality. This shift has strongly influenced their decisions on how to integrate certain traditions within their daily rituals. As a result, they express a strong desire for digital accessibility, when it comes to studying and partaking in a given cultural or religious tradition.
Trend themes
Themes within the IoT Religion trend
Three behaviours holding the trend together01
Digital Accessibility
Gen Z's desire for digital accessibility to partake in cultural or religious traditions is driving technological innovation in religious products.
02
AI-Enabled Religious Services
AI advancements are providing revolutionary means to access religious services, such as AI-powered fatwa services, which can support religious authorities for answering traditional and modern questions.
03
Religious Video Games
The rise of religious video games implies that traditional religious services will be replaced or disrupted with modern, tech-driven variants.
Industry implications
What the IoT Religion trend means for industry
Where the trend changes the playbookFor
Wearable Technology
Wearable technology is a core industry driving the development of smart religious products, such as smartwatches and bracelets that aid in religious rituals.
For
Gaming Industry
The gaming industry is likely to grow as religious video games gain popularity among young Christians wishing to learn biblical tales on modern platforms that they are familiar with.
For
Artificial Intelligence Industry
Artificial intelligence emerged as a crucial industry driving innovation in religious services, especially by creating tools that automate fatwa and other religious advisory services.
Workshop question
How might you utilize technology to make your product/service more accessible to Gen Zers?
Trend signals
Trend signals for IoT Religion
Trend score 3.4 out of 10, from popularity 54%, activity 39%, freshness 9%.
Popularity54%
Activity39%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the IoT Religion trend
4 featured examples from Nov 10, 2018 to Feb 22, 2020CategoryTech
Smart Prayer Bracelets
The Click to Pray eRosary Supports an App-Connected Experience
The wearable technology industry can explore different applications beyond fitness trackers and expand into spiritual practices.
CategoryFashion
Religious Ritual Smartwatches
The 'Qibla' Smartwatch Concept Helps Users Locate Mecca and More
The 'Qibla' smartwatch concept showcases the potential for innovative technology to enhance accessibility for visually impaired individuals in religious practices.
CategoryTech
Religious Icon-Themed Video Games
The 'I Am Jesus Christ' Puts You in Jesus Shoes
The video game development industry can leverage religious icon-themed games to tap into a new market segment and generate revenue from religiously inclined players.
CategoryTech
AI-Enabled Fatwa Services
IACAD Launches 'Virtual Ifta' in Dubai to Issue Fatwas & Islamic Rulings
The AI-enabled fatwa service has the potential to disrupt and transform the traditional approach to delivering religious services by integrating advanced technology.
