Mood Objects
Renovating
Religion
Restoring old churches into liveable and highly modern hotels and homes.
What's Happening
What is the Renovating Religion trend?
Renovating Religion: Home restoration has become popular thanks to the success of related reality TV shows. These renovated churches reflect our desire to preserve culture yet live at the height of modernity. Adding to their appeal is the fact that owning a piece of history can ensure exclusivity.
Trend themes
Themes within the Renovating Religion trend
Three behaviours holding the trend togetherReligious Renovations
The rise of conversion of churches into homes for modern living provides an opportunity for contractors and interior designers to use historic artifacts to create a modern-day living space.
Multi-use Buildings
The reimagining of once-singular use buildings like churches is an opportunity for creating affordable and unique live/work spaces for new urban populations.
Revitalizing Historic Architecture
Creating new uses for historic buildings can breathe new life into otherwise neglected churches and inspire renewed appreciation for significant architecture.
Industry implications
What the Renovating Religion trend means for industry
Where the trend changes the playbookReal Estate
Professionals can strategize the adoption of more affordable and high-value properties from unconventional renovation permit requests of publicly available real estate.
Tourism and Lifestyle
The renovation and repurposing of churches to blend historic architecture with modern amenities provide an opportunity to innovate the hospitality industry.
Construction and Design
Renovating historic and abandoned buildings require skill and appreciation for historic preservation. Professionals in this field can capitalize on older infrastructure to create new and unique projects.
Trend signals
Trend signals for Renovating Religion
Trend score 4.5 out of 10, from popularity 50%, activity 76%, freshness 8%.
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Evidence
Examples of the Renovating Religion trend
5 featured examples from Jan 22 to Aug 30, 2008Renovating Religion
Converted Churches as Homes
Architects and designers can explore innovative ways to repurpose religious structures for residential use.
Hip Gothic Church Hotels
Kruisherenhotel
The Kruisherenhotel represents the potential for the hospitality industry to utilize historical buildings and iconic architecture to create unique and memorable guest experiences.
Converted Church Homes
Religious Renovations
The trend of converting churches into homes presents an opportunity for disruptive innovation in real estate development, specifically targeting buyers looking for unique and unco…
Renovating Religion Part II
Converted Churches as Hotels
The hospitality industry can explore innovative approaches to capitalize on the trend of converting churches into hotels.
Renovating Religion Part III
Before and After Church to Home
Real Estate Developers can benefit from repurposing buildings that are no longer in use into modern homes.
Recent trend clusters
Format Flexing
Package Play
Affinity Sailings