Trend cluster
Category

Renovating
Religion

Restoring old churches into liveable and highly modern hotels and homes.

Renovating ReligionHip Gothic Church HotelsConverted Church HomesRenovating Religion Part IIRenovating Religion Part III

What's Happening

What is the Renovating Religion trend?

Renovating Religion: Home restoration has become popular thanks to the success of related reality TV shows. These renovated churches reflect our desire to preserve culture yet live at the height of modernity. Adding to their appeal is the fact that owning a piece of history can ensure exclusivity.

Trend themes

Themes within the Renovating Religion trend

Three behaviours holding the trend together
01

Religious Renovations

The rise of conversion of churches into homes for modern living provides an opportunity for contractors and interior designers to use historic artifacts to create a modern-day living space.

02

Multi-use Buildings

The reimagining of once-singular use buildings like churches is an opportunity for creating affordable and unique live/work spaces for new urban populations.

03

Revitalizing Historic Architecture

Creating new uses for historic buildings can breathe new life into otherwise neglected churches and inspire renewed appreciation for significant architecture.

Industry implications

What the Renovating Religion trend means for industry

Where the trend changes the playbook
For

Real Estate

Professionals can strategize the adoption of more affordable and high-value properties from unconventional renovation permit requests of publicly available real estate.

For

Tourism and Lifestyle

The renovation and repurposing of churches to blend historic architecture with modern amenities provide an opportunity to innovate the hospitality industry.

For

Construction and Design

Renovating historic and abandoned buildings require skill and appreciation for historic preservation. Professionals in this field can capitalize on older infrastructure to create new and unique projects.

Trend signals

Trend signals for Renovating Religion

Trend score 4.5 out of 10, from popularity 50%, activity 76%, freshness 8%.

Popularity50%
Activity76%
Freshness8%
Audience
50%Men
50%Women
  • Gen Alpha (not a primary audience)
  • Gen Z
  • Millennial
  • Gen X (not a primary audience)
  • Boomer (not a primary audience)
Market
North America
Europe