Iba Halal Care sets itself apart as India’s first halal and vegan cosmetics brand, carrying everything from lipsticks and fragrances to soaps and skincare products.
Some of the most unique products from Iba Halal Care are in its Halal Hair Colour range, which set themselves apart from chemical dyes on the market that leave hair unhealthy after it has been treated with color. The Dark Brown and Dark Coal hair dyes are free from alcohol, ammonia, sulfates and parabens and boast a henna-based formula that promises to reduce hair damage and loss.
As well as specifically appealing to consumers who require Halal-certified products, these hair care treatments are ideal for conscious individuals who value items that are pure, safe and cruelty-free.
Key Themes Behind This Trend
- Halal Beauty
- The trend toward using halal-certified ingredients in beauty products presents the opportunity to create an entirely new cosmetic category for Muslim consumers.
- Clean Haircare
- As consumers become increasingly concerned about the ingredients in their personal care products, there is an opportunity to create a disruptive innovation around halal-certified hair care that appeals to a broader range of conscious consumers.
- Ethical and Sustainable Beauty
- As ethical, cruelty-free and sustainable beauty continues to gain steam, halal ingredients present an opportunity to create new product lines that appeal to a values-based customer segment.
Where This Applies
- Beauty and Personal Care
- The beauty and personal care industry has the opportunity to develop halal-certified lines that appeal to Muslim consumers as well as a broader range of conscious consumers.
- Halal Certification
- As the demand for halal-certified products continues to grow, there is an opportunity for companies in the halal certification industry to expand into new markets, such as personal care products.
- Natural and Organic Beauty
- As more consumers seek natural and organic alternatives in personal care products, there is an opportunity to create a disruptive innovation in hair dye that leverages halal ingredients and a henna-based formula for safer, healthier hair color.
