One of the major themes that can be seen in the top November 2016 personal care products is that now more than ever, consumers are seeking out products that offer benefits beyond its intended purpose. This is exemplified in new releases like Sally Hansen's Color Therapy nail polish collection, which adds a hit of color, while also strengthening and nourishing nails. Other prime examples of this pattern can be seen in eye treatment highlighters, liquid hair vitamins and skin serums, all of which offer more than just beautifying results.
A number of personal care products are being launched in ultra-portable formats, such as individually packaged wipes, which are ideal for travel. One of the most innovative examples are the 'Face Gems' from Feather & Bone, which are solid single-use face cleansers that are activated with water.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
