This soap concept was designed by Herr Burli and transforms the traditional ways in which most hard soap bars are packaged.
The soap itself is a typical bubble soap in bar form and was molded in the form of a chocolate bar. The square makes it more convenient for people to only use parts of the soap at a time and store the rest away until it is needed. The chocolate-bar inspiration is emphasized in the soap's packaging, with a box drawer that the soap can be pulled out of that has a transparent "window" that allows consumers to see the soap inside.
This soap concept is able to emphasize its unique qualities while still remaining classic in its abilities.