YouTuber Ellie Thumann collaborated with Hally to create a limited-edition blue hair dye that's ammonia-free and infused with beneficial ingredients like moisturizing aloe and stimulating ginseng. The special Blue Crush Color is applied in the form of a foaming hair dye that washes out in just four to six weeks, providing a perfect way for Gen Z to refresh their look to match their mood.
The demi-permanent color can be applied at home with ease thanks to a kit from Hally that contains all of the essentials for a DIY coloring job, including foaming developer, hair dye color, a pair of hair clips and latex-free gloves, plus other products to create a spa-like experience at home like soothing undereye gels and de-stressing putty.
Key Themes Behind This Trend
- Ammonia-free Hair Dyes
- Opportunity to innovate in the beauty industry by creating ammonia-free hair dye products infused with natural and beneficial ingredients.
- DIY Hair Coloring Kits
- Opportunity to create user-friendly DIY hair coloring kits that provide consumers with everything they need for a successful at-home coloring experience.
- Limited-edition Collaborations
- Opportunity for brands to collaborate with social media influencers to create limited-edition products that appeal to Gen Z consumers.
Where This Applies
- Beauty and Personal Care
- Beauty brands can offer ammonia-free hair dye products and DIY coloring kits infused with beneficial ingredients to attract health-conscious and environmentally conscious consumers.
- E-commerce
- The rise of online shopping provides opportunities for brands to sell their limited-edition collaborations with social media influencers directly to consumers without the need for a physical retail presence.
- Social Media and Influencer Marketing
- The use of social media and influencer marketing can help brands tap into the purchasing power of Gen Z consumers who are more likely to purchase products endorsed by their favorite social media personalities.
