Korean beauty brand Moonshot has quickly become a cult favorite in Korea, especially since it was launched by YG Entertainment, the music label behind big artists like 2NE1 and PSY.
YG Entertainment's affinity for unusual aesthetics is carried though to the Moonshot brand, appealing to women who want to stand out with unique looks. In collaboration with Coson, Moonshot is becoming even more of a superstar in the world of cosmetics, thanks to a new line of a few products that serve many purposes.
When model and actress Sungkyung Lee made an appearance on Korea’s hit beauty show Get It Beauty to give a demonstration of the Moonwalk Cream Paint, the hybrid lip color and blush sold out immediately and orders for the next two batches were already placed. Moonshot definitely knows how to use simplicity and star power to its advantage.