Muslim businesswoman Samina Akhter has recently launched a range of animal- and alcohol-free makeup products. The line was made in accordance with Islamic law, its products are derived from plant extracts and minerals.
Samina Akhter runs her business from her home in Burmingham and has over 500 customers from around the globe. Her cosmetics come from Australia and are certified by the independent Halal Certification Authority Australia.
Implications - Youth consumers are displaying an increased sensitivity towards the other creatures of the animal kingdom. This stems from their liberal progressive values and the humanization of animals in popular culture. Companies ought to distance themselves from any maltreatment of animals in order to align themselves with the values of this demographic.