The Missouri Star Quilt Co. is a quilting company that offers fabrics, threads and patterns for those interested in this functional art, and also has a popular YouTube channel that it uses to expand its reach.
The brand started its YouTube channel a few years after its conception, and the family business employed the family Matriarch Jenny (also known as Momma Doan), as the star of the channel. In her videos, Momma Doan instructs viewers on various quilting techniques and creates tutorials for people who are well-versed in the practice, as well as those who are new to it.
By creating a YouTube channel as part of its brand, The Missouri Star Quilt Co. is able to effectively engage and collaborate with its consumer base.
Key Themes Behind This Trend
- Online Learning
- The trend of offering online tutorials and courses is disrupting the education industry and creates opportunities for e-learning platforms and virtual educators.
- DIY Crafting
- The trend of engaging in DIY crafts, like quilting, is disrupting the home crafting industry and create opportunities for innovative crafting products and online communities.
- Branded Content
- The trend of creating branded content, like tutorials and product reviews, is disrupting the advertising industry and creates opportunities for influencer marketing and content creation agencies.
Where This Applies
- Crafting
- The crafting industry is being disrupted by trends of DIY crafting and online tutorials, creating opportunities for innovative products and e-commerce platforms.
- Education
- Online tutorials and courses are disrupting the traditional education industry, creating opportunities for e-learning platforms and virtual educators.
- Advertising
- The trend of branded content, like tutorials and product reviews, is disrupting the advertising industry and creating opportunities for influencer marketing and content creation agencies.
