Scotts Miracle-Gro teamed up with Blossom to launch the 'Connected Yard' at SXSW. While there are a wide variety of smart home products available to consumers, this platform marks the first time that the Internet of Things has been taken outside the home.
The Connected Yard platform is called 'Gro' and its purpose is to harness the power of technology to help consumers take control of their garden. The platform works by providing consumers with informational gardening tips and fun project ideas. Gro can account for the time of year, the weather, soil type and other variables in order to provide personalized instructions for each project. With this information, gardeners of all abilities can succeed in having healthy lawns, beautiful plants and delicious home-grown vegetables.
By taking new technology outside of the home and into the yard, Gro gives consumers greater control over the success of their garden.