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Branded Design Expert Webisodes

This Swiffer Ad Includes Home Improvement Tips by Jonathan Scott

— April 26, 2017 — Marketing
'Jonathan Scott's 5 Tips for a Clean Slate at a New Home' is a new, and interactive webisode for Swiffer, Known for his work on hit home improvement series Property Brothers, Scott gives viewers his secrets to making a new residence feel like home, and does so with examples that are simple and cost-effective.

Sharing his favorite hacks for creating a personalized and cozy space, Jonathan Scott reminds viewers of the importance of cleanliness while moving in. "Giving one's home a thorough clean before moving in" is one of the influencer's most notable tips, and he mentions how the Swiffer WetJet makes it easy for all.

Scott's other tips include cleaning grimy and hard-to-reach surfaces with another Procter & Gamble best-selling item -- the Mr. Clean Magic Eraser -- tying nicely into his list of move-in day essentials. By enlisting the help of a well-known TV star, P&G successfully appeals to Millennial audiences who are likely to take the influencer's home improvement advice to heart.
Trend Themes
1. Interactive Webisodes - Using interactive webisodes to provide home improvement tips and product recommendations offers an engaging way to connect with consumers.
2. Personalized and Cozy Spaces - Creating personalized and cozy spaces is becoming increasingly important for homeowners, presenting opportunities for brands to offer products and services that cater to this desire.
3. Millennial Influencers - Collaborating with well-known millennial influencers can effectively reach younger audiences and build brand affinity through their trusted recommendations.
Industry Implications
1. Home Improvement - The home improvement industry can leverage interactive webisodes and product recommendations to showcase their expertise and connect with customers.
2. Cleaning Products - Cleaning product brands can take advantage of the trend towards personalized spaces and collaborate with influencers to promote their products as essential for creating a clean and cozy home.
3. Media and Entertainment - Media and entertainment companies can explore the use of interactive webisodes to engage viewers and incorporate brand partnerships that align with the content theme.
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