The brand GlowwBox provides some much-needed inclusivity to the beauty market, as it offers a dynamic range of makeup, skincare and hair care items that focus specifically on the needs of people of color.
To use the GlowwBox services, consumers must first create a profile in which the brand helps to personalize and customize their products and experience with each delivery. It asks about skin color, skin type, hair texture and type, what the consumer wants in terms of products that they prefer, and what the consumer is able to afford. Once the customer's profile is complete, GlowwBox is able to send them beauty-related products that cater to their specific needs.
This brand's focus on targeting people with darker skin ensures that it remains as inclusive as possible.