Eccentric Seasoning

Asian flavor trends turn conventional snacks into surprising experiences

Implications - Exploring non-traditional combinations and formulations, Asian snack brands are continuously coming out with flavors that dare to create unlikely matches. Taking simple snacking products and breathing new life into them through surprising spices and seasonings draws in curious consumers hungry for change. This experimental approach to flavor pushes the boundaries for emerging trends in snacking, establishing Asia as the top destination for the truly insatiable flavor-seeker desiring exposure to extraordinary taste experiences.
SCORE 6.4
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46,479 Total Clicks
May 16 - May 17
This Quarter and Average
Featured Examples
Cheesy Wine Candies - Puccho's 'Ajiyui' Series of Japanese Candies Includes a Wine and Cheese Flavor
SCORE 6.2
Warm 1,648 Clicks Pub: May 12, 16
Cheesy Wine Candies
Puccho's 'Ajiyui' Series of Japanese Candies Includes a Wine and Cheese Flavor
Consumers in Asia are often the most receptive to offbeat food and drink flavors, including these new Japanese candies from Puccho. Puccho’s ‘Wine & Yaki-Cheese’ candy comes... [More]
Milk-Flavored Potato Chips - This Koikeya Snack Tastes Like Dairy and is Fortified with Calcium
SCORE 4.5
Average 1,027 Clicks Pub: May 12, 16
Milk-Flavored Potato Chips
This Koikeya Snack Tastes Like Dairy and is Fortified with Calcium
There are many varieties of flavored potato chips on the market, but most of them come in types like salt and vinegar, BBQ or sour cream and onion. Japanese snack food company Koikeya is diverging... [More]
Asian Flavor Tortillas - These New Doritos Tortilla Chips are Available in Taiwan and Japan Only
SCORE 5.5
This Quarter and Warm 388 Clicks Pub: Apr 21, 17
Asian Flavor Tortillas
These New Doritos Tortilla Chips are Available in Taiwan and Japan Only
These new flavor varieties for Doritos tortilla chips are only available in Taiwan and Japan for a limited time, which makes them a coveted experience for foodies to try. Coming in two flavors, the... [More]
Fruity Cheese Cubes - Kyubu Combines Snack Cubes That Blend the Taste of Fruit and Cheese
SCORE 5.2
This Year and Warm 677 Clicks Pub: Oct 15, 16
Fruity Cheese Cubes
Kyubu Combines Snack Cubes That Blend the Taste of Fruit and Cheese
Fruit and cheese are companions that are often lined up side-by-side on decadent sampling platters, but Kyubu is the name of a brand that’s bringing these two ingredients closer than ever in... [More]
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