Category
World
Layered Getaways
Trend cluster
Category
Eccentric
Seasoning
Asian flavor trends turn conventional snacks into surprising experiences.
3.4
Trend score
Trend
What is the Eccentric Seasoning trend?
Eccentric Seasoning: Exploring non-traditional combinations and formulations, Asian snack brands are continuously coming out with flavors that dare to create unlikely matches. Taking simple snacking products and breathing new life into them through surprising spices and seasonings draws in curious consumers hungry for change. This experimental approach to flavor pushes the boundaries for emerging trends in snacking, establishing Asia as the top destination for the truly insatiable flavor-seeker desiring exposure to extraordinary taste experiences.
Trend themes
Themes within the Eccentric Seasoning trend
Three behaviours holding the trend together01
Unconventional flavor combinations
Exploring non-traditional combinations and formulations in Asian snack brands consistently coming out with flavors that create unlikely matches.
02
Innovative packaging
Nestle introduced an unusual Kitkat chocolate packaged with an image of Yasutaro Matsuki, a well-known soccer commentator, for the launch of Kitkat Nodo Ame Aji, or the Kitkat Cough Drop Flavor.
03
Shift towards healthier snacks
Sticky-Rice Chips from Dang Foods have about 40% less fat compared to conventional potato chips. Consumers are seeking innovative new snack options that offer more impressive health benefits.
Industry implications
What the Eccentric Seasoning trend means for industry
Where the trend changes the playbookFor
Food and Beverage Industry
The trend of unconventional flavor combinations in snacks and the innovative packaging of food products requires the food and beverage industry to keep experimenting and finding creative ways to add value to their products.
For
Packaging Industry
As the packaging industry grows more innovative, it is vital to re-imagine packaging and enhance consumer experience with clever and engaging packaging designs that accurately reflect the product's features and qualities.
For
Health and Wellness Industry
The shift towards healthier snacks provides opportunities to the health and wellness industry to come up with innovative ideas that align with changing consumer preferences, such as healthier snack options with low fat content and the use of organic and/or gluten-free ingredients.
Workshop question
How can your brand incorporate more diverse ethnicity into your product/service?
Trend signals
Trend signals for Eccentric Seasoning
Trend score 3.4 out of 10, from popularity 47%, activity 47%, freshness 8%.
Popularity47%
Activity47%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
Asia-Pacific
Evidence
Examples of the Eccentric Seasoning trend
7 featured examples from May 12, 2016 to Jan 27, 2018CategoryLifestyle
Cheesy Wine Candies
Puccho's 'Ajiyui' Series of Japanese Candies Includes a Wine and Cheese Flavor
Confectionery companies have an opportunity to create innovative and unexpected candy flavors to cater to adventurous consumers.
CategoryLifestyle
Savory-Sweet Seaweed Snacks
gimMe's Seaweed Thins are Crispy, Flavorful and Protein-Rich Treats
The gimMe Seaweed Thins contribute to the evolving snack foods industry by providing a unique and nutritious option for consumers.
CategoryLifestyle
Milk-Flavored Potato Chips
This Koikeya Snack Tastes Like Dairy and is Fortified with Calcium
Disruptive innovation opportunity for snack food companies to develop unique product offerings that stand out in the crowded market.
CategoryLifestyle
Asian Flavor Tortillas
These New Doritos Tortilla Chips are Available in Taiwan and Japan Only
The snack food industry can capitalize on the trend by experimenting with limited edition flavors to cater to evolving consumer tastes.
CategoryLifestyle
Fruity Cheese Cubes
Kyubu Combines Snack Cubes That Blend the Taste of Fruit and Cheese
Kyubu's fruit-and-cheese cubes can be a disruptive innovation in the snack industry by creating a new subcategory of combination snacks that may appeal to a wider market.
CategoryLifestyle
Lozenge-Flavored Chocolates
This Japanese Kit Kat Chocolate Bar Contains Real Cough Drop Powder
By introducing innovative and unusual flavors, the confectionery industry can appeal to adventurous consumers and differentiate themselves from competitors.
CategoryLifestyle
Sticky Rice Chips
Dang Foods' New Sticky-Rice Chip Flavors are Aged Cheddar and Savory Seaweed
The introduction of innovative snack flavors and healthier options presents opportunities for companies in the snack food industry to capitalize on changing consumer preferences.
