There are many unique Japanese Kit Kat chocolates that have been launched exclusively within the region, including everything from treats that taste of melon and cheese to ones that are frozen in dry ice—now, Kit Kat is offering something new with its 'Kit Kat Nodo Ame Aji,' or the 'Kit Kat Cough Drop Flavor.'
True to its name, the new white chocolate bars boast more than 2% real cough drop powder in every serving, making for a flavor that's described as "fresh and invigorating."
To introduce the unusual new Kit Kat chocolate to consumers in Japan, Nestlé created packaging that integrates an image of image of Yasutaro Matsuki, a well-known soccer commentator. The limited-edition Japanese Kit Kat chocolates are set to launch after the 2018 FIFA World Cup Russia Asian final.
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