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Lozenge-Flavored Chocolates

This Japanese Kit Kat Chocolate Bar Contains Real Cough Drop Powder

— August 23, 2017 — Lifestyle
There are many unique Japanese Kit Kat chocolates that have been launched exclusively within the region, including everything from treats that taste of melon and cheese to ones that are frozen in dry ice—now, Kit Kat is offering something new with its 'Kit Kat Nodo Ame Aji,' or the 'Kit Kat Cough Drop Flavor.'

True to its name, the new white chocolate bars boast more than 2% real cough drop powder in every serving, making for a flavor that's described as "fresh and invigorating."

To introduce the unusual new Kit Kat chocolate to consumers in Japan, Nestlé created packaging that integrates an image of image of Yasutaro Matsuki, a well-known soccer commentator. The limited-edition Japanese Kit Kat chocolates are set to launch after the 2018 FIFA World Cup Russia Asian final.
Trend Themes
1. Unique Kit Kat Flavors - The introduction of unique flavors can help companies broaden their customer base and increase market share.
2. Functional Food - Adding functional ingredients that offer health benefits can help companies meet the increasing consumer demand for health-focused products.
3. Limited-edition Packaging - Creating limited-edition packaging with a unique design or featuring a well-known personality can help a product stand out on shelves and generate buzz.
Industry Implications
1. Confectionery Industry - By introducing innovative and unusual flavors, the confectionery industry can appeal to adventurous consumers and differentiate themselves from competitors.
2. Functional Food Industry - Adding functional ingredients such as cough drop powder to food products can allow companies in the functional food industry to diversify their product offerings.
3. Packaging Industry - Incorporating unique design elements into packaging can provide opportunities for the packaging industry to add value and generate excitement for a product.
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