Category
Life-Stages
Constructible Franchises
Trend cluster
Category
Sensory
Storytelling
Young parents look for innovative reading formats to inspire children.
4.3
Trend score
Trend
What is the Sensory Storytelling trend?
Sensory Storytelling: Using virtual, emotional and tactile cues, children’s narratives are leaping out of the 2D page and engaging young readers in completely new ways. New parents keen to develop the emotional intelligence of their offspring through sensorial experience, are finding innovative formats to engage short attention spans, spark curiosity and promote intellectual development.
Trend themes
Themes within the Sensory Storytelling trend
Three behaviours holding the trend together01
Sensory Experience
Businesses can utilize the appeal of sensory and tactile experiences to create unique and engaging products for children, such as paper fairy tale theaters and 3D-printed picture books.
02
Educational Storytelling
The rise of educational storytelling provides an opportunity for businesses to incorporate and promote knowledge acquisition through artistic and narrative means, as shown in the 360° Book: Earth and the Moon and Chrysalis.
03
AR/VR Technology
Augmented reality and virtual reality technologies can provide a new level of interactive engagement in traditional activities, such as children's games and story time, like in SpinTales.
Industry implications
What the Sensory Storytelling trend means for industry
Where the trend changes the playbookFor
Education
Educational institutions and publishers can utilize educational storytelling and tactile learning experiences to innovate and create immersive learning opportunities.
For
Toy
The toy industry can leverage new sensory and tactile experiences in traditional forms of entertainment, such as through paper fairy tale theaters and augmented reality textiles, to create unique playtime experiences.
For
The printing industry can improve accessibility to traditional print media, such as picture books for visually impaired children, utilizing the innovation from 3D-printing technology.
Workshop question
In what ways could your brand use methods of storytelling to connect to different consumer segments?
Trend signals
Trend signals for Sensory Storytelling
Trend score 4.3 out of 10, from popularity 59%, activity 62%, freshness 8%.
Popularity59%
Activity62%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial (not a primary audience)
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Sensory Storytelling trend
5 featured examples from Dec 9, 2015 to Jan 4, 2017CategoryTech
Augmented Reality Textile Games
The SpinTales Game Is Being Unveiled at CES 2017
Companies that produce textiles can partner with AR/VR app developers to create new product lines that incorporate AR technology.
CategoryArt & Design
Artistic 3D Moon Books
360°Book: Earth and the Moon Creates a Visual Experience
Incorporating 3D printing technology and designing interactive books that add a visual aspect to storytelling.
CategorySocial Good
3D-Printed Picture Books
The Tactile Picture Books Project Helps Blind Children Follow a Story
Integrating 3D printing technology into educational materials and resources to enhance accessibility and inclusivity for visually impaired students.
CategoryLife-Stages
Paper Fairy Tale Theaters
Pukaca's Paper Toys Recreate Beloved Story Sets
Integrating paper-based materials and interactive elements into toy manufacturing processes can result in novel and captivating play experiences, garnering consumer interest and b…
CategoryLife-Stages
Meditative Kids Storybooks
'Chrysalis' Teaches Kids about Meditation and Mindfulness
Opportunity for children's book publishers to create a new category of storybooks focused on teaching meditation and mindfulness.
