In a psychographic-fueled world startups cater to hyper-specific groups
Implications - Modern consumers, specifically members of Generation Z, are more focused on individuality and acceptance than ever. Whereas social groups used to be formed by surface-level similarities such as financial background or gender, communities are forming around hyper-niche interests. This signifies a shift toward a post-demographic world based in nuance and personality as opposed to traditional segmentation.
Workshop Question - What is your brand doing to make your consumers feel adequately represented?
Trend Themes
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Hyper-niche Communities — As Gen Z moves towards a post-demographic world, brands can create hyper-niche communities based on individuality and nuance.
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Lifestyle Magazines — Targeted at specific groups, magazines like MOT MAG and Anxy provide content related to mental health and conscious living for brands to explore.
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Competitive Recreation — As Bad Axe Throwing and other competitive clubs gain popularity, businesses can create more recreation options in urban areas to attract adventure-seeking city dwellers.
Industry Implications
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Wellness — Brands can cater to specific, niche interests like feminist cannabis or mental health to create wellness products and services that are tailored to individual needs.
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Technology and Coding — Platforms like Moms Can: Code can provide opportunities for maternal coders who are new to the field, promoting inclusivity in tech and spurring growth in this field.
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Sports and Entertainment — As traditional recreational activities like axe throwing become more popular, there are opportunities for new and unique recreational activities to be created in urban areas, providing a unique form of entertainment for city dwellers.
5 Featured, 43 Examples:
144,980 Total Clicks
Date Range:
Jan 17 — Oct 17
Trending:
Warm
Consumer Insight Topics:
