Hyper-Niche Community

In a psychographic-fueled world consumers band around specific commonalities

Implications - Modern consumers, specifically members of Generation Z, are more focused on individuality and acceptance than ever. Whereas social groups used to be formed by surface-level similarities such as financial background or gender, communities are forming around hyper-niche interests. This signifies a shift toward a post-demographic world based in nuance and personality as opposed to traditional segmentation.
SCORE 4.3
Popularity
Activity
Freshness
Megatrends
Patterns
29,709 Total Clicks
May 16 - May 17
This Quarter and Untested
Lifestyle
Featured Examples
Tween Influencer Communities - The AwesomenessTV Network Supports Young Content Creators
SCORE 4.3
Average 405 Clicks Pub: May 5, 16
Tween Influencer Communities
The AwesomenessTV Network Supports Young Content Creators
Described as a “global creator community,” the AwesomenessTV Network aims to support young content creators who are looking to make an impression within the digital sphere. The Gen Z... [More]
Feminist Cannabis Communities - 'Cannabis Feminist' Unites Businesswomen in Cannabis for Health
SCORE 3.9
This Year and Mild 390 Clicks Pub: Jan 17, 17
Feminist Cannabis Communities
'Cannabis Feminist' Unites Businesswomen in Cannabis for Health
‘Cannabis Feminist’ is the name of an online community for women that specifically shines a light on women in business who are working towards revolutionizing cannabis for health. This... [More]
Surgical Mask Matchmaking Events - This Tokyo Event Uses Surgical Masks as a New Dating Tool
SCORE 2.6
This Year and Mild 143 Clicks Pub: Nov 1, 16
Surgical Mask Matchmaking Events
This Tokyo Event Uses Surgical Masks as a New Dating Tool
The Tokyo-based dating service Def Anniversary recently launched a new event that aims to use surgical masks as a dating tool. With many people in the city already donning the masks as a way to... [More]
Mortality Discussion Events - Death Over Dinner Initiates Discussions About This Inevitable Event
SCORE 2.9
This Year and Mild 40 Clicks Pub: Apr 4, 17
Mortality Discussion Events
Death Over Dinner Initiates Discussions About This Inevitable Event
Death Over Dinner is a unique initiative that helps people form small events where they can discuss mortality and how to come to terms with it. The dinner can be arranged when people sign up on... [More]
Quantcast