Hyper-Niche Community

In a psychographic-fueled world startups cater to hyper-specific groups

Implications - Modern consumers, specifically members of Generation Z, are more focused on individuality and acceptance than ever. Whereas social groups used to be formed by surface-level similarities such as financial background or gender, communities are forming around hyper-niche interests. This signifies a shift toward a post-demographic world based in nuance and personality as opposed to traditional segmentation.
SCORE 6.1
Popularity
Activity
Freshness
Megatrends
Patterns
112,436 Total Clicks
Jan 17 - Oct 17
This Year and Warm
Lifestyle
Featured Examples
Competitive Axe Throwing Clubs - Bad Axe Throwing Brings a Canadian Pastime to Urban Communities
SCORE 8.2
Hot 6,721 Clicks Pub: Jun 27, 17
Competitive Axe Throwing Clubs
Bad Axe Throwing Brings a Canadian Pastime to Urban Communities
While the Canadian stereotype of an axe-wielding lumberjack dressed in flannel may seem a bit outdated, the tradition is alive and well at Bad Axe Throwing. As the world’s biggest axe throwing... [More]
Mental Health Magazines - 'Anxy' Covers Topics Like Anxiety, Depression, Anger, Trauma and Shame
SCORE 7.5
This Year and Hot 2,227 Clicks Pub: Oct 30, 17
Mental Health Magazines
'Anxy' Covers Topics Like Anxiety, Depression, Anger, Trauma and Shame
There are a number of mainstream magazines that touch on various aspects of health and wellness, but few dive deep into the topic of mental health, which is extremely important to shed light on in... [More]
Vegan Lifestyle Magazines - MOT MAG Aims to Inspire Conscious Living Through Veganism
SCORE 5.3
Warm 676 Clicks Pub: Jun 15, 17
Vegan Lifestyle Magazines
MOT MAG Aims to Inspire Conscious Living Through Veganism
MOT MAG is a vegan lifestyle magazine that takes a more radical approach to inspire conscious living. The digital magazine publishes quarterly editions, which tell stories from alternative... [More]
Maternal Coding Communities - This Online Community for Moms Focuses on Learning How to Code
SCORE 5.3
Warm 771 Clicks Pub: Aug 1, 17
Maternal Coding Communities
This Online Community for Moms Focuses on Learning How to Code
This online community for moms is specifically geared towards the maternal sort with an interest in coding. Based in Pennsylvania, Moms Can: Code is a new venture that aims to support mothers who... [More]
Feminist Cannabis Communities - 'Cannabis Feminist' Unites Businesswomen in Cannabis for Health
SCORE 2.6
Mild 739 Clicks Pub: Jan 17, 17
Feminist Cannabis Communities
'Cannabis Feminist' Unites Businesswomen in Cannabis for Health
‘Cannabis Feminist’ is the name of an online community for women that specifically shines a light on women in business who are working towards revolutionizing cannabis for health. This... [More]
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