Category
Lifestyle
Assisted Choices
Trend cluster
Category
Beverage
Reversal
Integration of international flavors has opened up possibilities in cold drinks.
3.3
Trend score
Trend
What is the Beverage Reversal trend?
Beverage Reversal: The concept of beverages being mostly sweet is an idea rooted in North American culture. However, foodie culture has opened the mass consumer's palette to international flavors, such as savory beverages. Not only does the exoticism elevate the perceived sophistication of the iced beverage category, but it satiates the consumer need for exploration via everyday products.
Trend themes
Themes within the Beverage Reversal trend
Three behaviours holding the trend together01
Exotic Flavor Fusion
The integration of international and uncommon flavors with cold drinks has become a trend, driving innovation opportunities in unique mixes and ingredients
02
Sodium/Sugar Swap
More creative uses of salt and sugar have been emerging in the beverage industry. Opportunities may arise in developing drinks that cater to the health-conscious market with reduced sugar or swapped out for healthier ingredients.
03
Savory Reimagined
Expanding the realm of savory from food to high-sodium drinks may create opportunities for creative flavors that satiate consumers' craving for exploration via the everyday products.
Industry implications
What the Beverage Reversal trend means for industry
Where the trend changes the playbookFor
Beverage Industry
Cold drinks in general are always on the lookout for new, unique flavors and experiences which drive innovation, business, and consumers' interest.
For
Healthy Food & Beverage
Opportunities lie in using innovative ways to create healthy bitter-free cold drinks, capturing consumption of more nutrient-rich diets that lend themselves well in salty/savory/broth.
For
Hospitality and Culinary Services
Integrating innovative and unfamiliar concepts such as cheese or savory toppings can help differentiate products, and establish a novel experience for the consumers in providing value that rivals competitors.
Workshop question
How does your product help consumers explore?
Trend signals
Trend signals for Beverage Reversal
Trend score 3.3 out of 10, from popularity 57%, activity 34%, freshness 8%.
Popularity57%
Activity34%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Beverage Reversal trend
3 featured examples from Aug 12, 2016 to May 26, 2017CategoryLifestyle
Bone Broth Juices
Pressery's Bone Broths are Mixed with Fruit and Vegetable Juices
The trend of bone broth juices creates opportunities for innovation in the health food industry.
CategoryLifestyle
Cheese-Topped Tea Drinks
CHIZU Brands Itself as Malaysia's Premium 'Cheese Drink'
The beverage industry can explore opportunities to create and market innovative cheese-topped tea drinks with different flavor profiles.
CategoryBusiness
Salty Cold Brew Beverages
Pearl's Finest Teas Brings Taiwan's Salty Coffee to Los Angeles
The coffee industry could benefit from the salty coffee trend by introducing new flavor profiles and appealing to adventurous consumers who are looking for unique beverage experie…
