Beverage Reversal

Integration of international flavors has opened up possibilities in cold drinks

Implications - The concept of beverages being mostly sweet is an idea rooted in North American culture. However, foodie culture has opened the mass consumer's palette to international flavors, such as savory beverages. Not only does the exoticism elevate the perceived sophistication of the iced beverage category, but it satiates the consumer need for exploration via everyday products.
SCORE 5.8
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111,675 Total Clicks
Aug 16 - May 17
This Year and Mild
LifestyleDrinking
Featured Examples
Bone Broth Juices - Pressery's Bone Broths are Mixed with Fruit and Vegetable Juices
SCORE 5.5
Warm 1,115 Clicks Pub: Aug 12, 16
Bone Broth Juices
Pressery's Bone Broths are Mixed with Fruit and Vegetable Juices
Bone broths have been used across numerous food cultures for years, but they have only now begun to come into the spotlight as the latest health food craze. Bone broth it typically made by simmering... [More]
Cheese-Topped Tea Drinks - CHIZU Brands Itself as Malaysia's Premium 'Cheese Drink'
SCORE 6.3
This Year and Warm 191 Clicks Pub: May 26, 17
Cheese-Topped Tea Drinks
CHIZU Brands Itself as Malaysia's Premium 'Cheese Drink'
“Cheese tea” is becoming a popular menu item across Asia, and CHIZU is one brand that’s proudly calling itself “the premium Japanese cheese drink in Malaysia.” The... [More]
Salty Cold Brew Beverages - Pearl's Finest Teas Brings Taiwan's Salty Coffee to Los Angeles
SCORE 3.9
This Year and Mild 286 Clicks Pub: Jan 9, 17
Salty Cold Brew Beverages
Pearl's Finest Teas Brings Taiwan's Salty Coffee to Los Angeles
While the Taiwanese have been enjoying salty coffee for years, the drink is only just beginning to gain popularity in North America. One shop that is helping introduce Americans to the sweet and... [More]
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