The body positive movement is a great way to help people's self-esteem, and Canadian photographer Pete Thorne is extending the movement's encouraging ethos to include people's feline friends with 'Fat Cats.' The coffee table book is a photography series that contains just what it claims: photographs of corpulent kitties.
Pete Thorne has become something of an expert when it comes to photographing pets who might not be in perfectly prime health. Before 'Fat Cats,' he did another coffee table book called 'Old Faithful,' which photographed dogs that were getting long in the tooth.
Each of the cats in 'Fat Cats' also gets their own short bio, such as Crookshanks, who "loves lasagna and hates Mondays" or Chesterfield, who "hates pretty much everything."
What's Driving This Trend
- Pet Body Positivity
- The body positive movement is extending to include pets, with opportunities for pet product companies to create inclusive advertising campaigns and products for all body types.
- Animal Photography
- Photographers can explore new themes and styles within the animal photography industry, such as 'Fat Cats' or 'Old Faithful,' for unique and eye-catching coffee table books or calendars.
- Anthropomorphism
- Ascribing human personality traits to pets is a rising trend, calling for marketing campaigns that tap into the emotional connection between humans and their pets.
Who This Affects Most
- Pet Product
- Pet product companies can capitalize on the pet body positivity movement by creating inclusive products and advertising campaigns that celebrate all types of pets.
- Publishing
- Publishing companies can explore new themes and styles within the animal photography industry for unique and eye-catching coffee table books or calendars that appeal to animal lovers.
- Marketing
- Marketing companies can take advantage of the rising trend of anthropomorphism by creating campaigns that tap into the emotional connection between humans and their pets, using humor and relatable personalities to create a bond.
