Consumers who are still hung up on the 90s and all the iconic looks it brought are sure to appreciate the latest series from Kirsh, a Korean fashion brand.
Leopard print is used prominently throughout the collection, with oversized button-up jackets, skirts and more making use of it for a bold retro look. Plaid is also popular and is used on pants, skirts and tops. One ensemble that really highlights Kirsh's implementation of it is a skirt and shirt combination that's reminiscent of the iconic outfit worn by Alicia Silverstone in the film 'Clueless.'
In addition, there's graphic pieces that honor 'Fight Club' and 'Seinfeld.' Currently, all of the apparel from the collection can be purchased from Kirsh's web store.
What's Driving This Trend
- 90s Film-inspired Fashion
- The trend is for fashion brands to create collections with 90s iconic movie inspiration for Gen X and Y consumers.
- Leopard Print
- Leopard print is becoming popular for its bold retro look, which fashion brands can incorporate into their designs.
- Graphic Apparel
- More fashion brands are creating graphic pieces that honor iconic movies and TV shows, which can create more opportunities for collaboration and product differentiation.
Who This Affects Most
- Fashion Industry
- Fashion brands can capitalize on this trend by incorporating 90s iconic movie inspiration, leopard print, and graphic apparel into their collections.
- Retail Industry
- Retailers can create targeted marketing campaigns around this trend, appealing to Gen X and Y consumers who are nostalgic about the 90s.
- Entertainment Industry
- Entertainment companies can explore opportunities to collaborate with fashion brands to create collections inspired by iconic movies and TV shows, driving fan engagement and revenue.
