Ritualized Contest

Incentivized campaigns reinforce brand love by focusing on product rituals

Implications - In the midst of the Experience Economy -- the idea that human attention is as valuable as money -- product rituals are perhaps more effective in winning loyalty than the products themselves. Brands are reinforcing consumer allegiance by also integrating gamification into the product ritual via incentivized contests. This convergence of experience-based tactics satisfies the consumer need for memories over material goods.
SCORE 6.5
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30,570 Total Clicks
Sep 16 - May 17
This Month and Average
Featured Examples
Board Game Pop-Up Hotels - The McDonald's Monopoly Hotel Publicity Campaign Brings the Game to Life
SCORE 8.3
This Year and Hot 5,562 Clicks Pub: Sep 15, 16
Board Game Pop-Up Hotels
The McDonald's Monopoly Hotel Publicity Campaign Brings the Game to Life
Situated in Federation Square in Melbourne, Australia the McDonald’s Monopoly Hotel publicity campaign looks to bring the classic board game to life. Purported as the world’s smallest... [More]
Music-Enabled Chocolate Wrappers - Shazam and Nestlé Designed This Interactive Promotional Packaging
SCORE 6.8
This Year and Warm 678 Clicks Pub: Dec 12, 16
Music-Enabled Chocolate Wrappers
Shazam and Nestlé Designed This Interactive Promotional Packaging
Shazam, a popular app that identifies songs, worked alongside Nestlé to adapt its Kit-Kat wrappers, making for music-enabled chocolate bars that aim to increase consumer enjoyment. Those who... [More]
Cookie Dunking Challenges - The 'OREO Dunk Challenge' is Hosted by Three Big Celebrities
SCORE 5
This Year and Average 227 Clicks Pub: Feb 9, 17
Cookie Dunking Challenges
The 'OREO Dunk Challenge' is Hosted by Three Big Celebrities
During his tenure as one of the most dominant big men the NBA has ever seen, Shaquille O’Neal earned a reputation for throwing down some of the meanest dunks ever captured on video, but now... [More]
Celebratory Easter Kits - This Set Commemorates a Decade of Easter Egg Decorating Kits from Hatch
SCORE 3.2
This Quarter and Mild 75 Clicks Pub: Apr 14, 17
Celebratory Easter Kits
This Set Commemorates a Decade of Easter Egg Decorating Kits from Hatch
To recognize and celebrate the fact that it has been making Easter egg decorating kits for a decade now, Hatch created a special-edition ‘10 Yr Egg Coloring Kit.’ The sophisticated egg... [More]
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