Accompany is an online fashion retailer that has chosen to dedicate itself to selling “ethical fashions.” Online shopping has become so popular and I personally prefer to just order my clothes online rather than spend hours at a mall searching through racks and racks.
Accompany sells handmade, one-of-a-kind items that are from low-income areas including Nepal, Cambodia and Kenya. The clothing, accessories and home goods are created and grouped together based on how people are dressing, their living situations and environments as well as investments. There is something for everyone regardless of your income or environment.
CEO and Founder Jason Keehn said that, “I started thinking about shopping, because it’s the merger of marketing, fashion and ethics. And I asked myself, ‘Why do I not shop ethically right now?’ Because I’m the kind of person that would.” This is a great idea and a great way for people to learn about ethical shopping and how they can help.
Key Themes Behind This Trend
- Ethical Fashion Retail
- Accompany's focus on selling one-of-a-kind ethical fashion items presents opportunities for disruptive innovation in the fashion retail industry.
- Online Shopping
- The increasing popularity of online shopping, as exemplified by Accompany, creates opportunities for disruptive innovation in the e-commerce industry.
- Ethical Consumerism
- Accompany's mission to promote ethical shopping educates consumers and opens up opportunities for disruptive innovation in the consumer goods industry.
Where This Applies
- Fashion Retail
- The emergence of ethical fashion retailers like Accompany indicates potential disruptive innovation opportunities within the fashion retail industry.
- E-commerce
- The growth of online fashion retailers like Accompany presents disruptive innovation opportunities in the e-commerce industry.
- Consumer Goods
- The increasing demand for ethical products, as championed by Accompany, creates disruptive innovation opportunities within the consumer goods industry.
