With summer festival season set to get going, Union Wine Co., the canned wine company out of Oregon, is looking for people with a passion for the brand to serve as 'Canbassadors.' Those selected will get the opportunity to travel across North America and spread the gospel of canned wine at music festivals, store openings, and various outdoor events.
The Union Wine Co. Canbassdors will get to travel around in the company's signature 1972 Citroen van, which houses a bar that is stacked with a broad selection of Union Wines. Though canned wine might get a sneer from high-minded vino aficionados, Union believes that what's important is what goes into the vessel, not the vessel itself. Canbassadors will be tasked with proving that to consumers across North America.