These Polish Lemonades Offer Fresh Flavors and Imagery

 - Feb 27, 2017
References: langeandlange & packagingoftheworld
The hard lemonades brand 'Lokales' had its packaging designed by the creative agency Lange & Lange.

Lokales is based in Warsaw, Poland and offers flavors that reflect sunny, tropical locations and their edible offerings. The hard lemonades are described as "drinks created by people with a passion for life and the search for an unforgettable experience." Lokales is the first Polish brand to offer an alcoholic lemonade, which contains 16% lemon juice and a 4.4% alcohol percentage. The branding for the natural drinks is simple, offering beachy white and blue imagery that allows the yellow color of the lemonades to take center focus.

These natural hard lemonades provide the Polish market with a refreshing drink that maintains a bit of an edge.