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Content Certainty

In the era of 'fake news,' consumers seek out trust-forward alternative outlets

Implications - The Internet has democratized the gathering of information, but it's also granted almost anyone the ability to create content. This creates a lack of trust for all news sources. For the Millennial generation, there is an extra level of mistrust surrounding large news outlets that can only be alleviated by way of alternative outlets that lead with accountability.
Workshop Question - What could come off disingenuous about your product or brand, and how are you closing that information gap?
3.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 51 Examples:
70,818 Total Clicks
Date Range:
Oct 16 — Feb 18
Trending:
Mild
Consumer Insight Topics:

Featured Examples

Fake News Filters
Fake News Filters
Facebook Has Launched Its Fake News Filter in France
After facing backlash for helping to propagate fake news throughout the United States’ election cycle these past two years, Facebook has launched a filter that aims to combat this issue in... MORE
Fake News Video Games
Fake News Video Games
'Bad News' Hopes to Stop Misinformation By Teaching People How It Works
Bad News is a new browser-based game that hopes to help people become less susceptible to misinformation. The game was developed by Drog, a team of European journalists, media experts, academics and... MORE
Fake News-Testing Games
Fake News-Testing Games
Factitious Tests Players' Ability to Detect False News Articles
With fake news dominating social media and other online platforms, it is becoming increasingly difficult for consumers to differentiate between what is real and what isn’t – and the... MORE
Blockchain Newsfeed Systems
Blockchain Newsfeed Systems
Userfeeds is Working on a Ranking Framework for Trusted News Sources
This reputation and ranking framework is aiming to increase transparency online through blockchain communities. Polish startup Userfeeds is developing a content-ranking system for newsfeeds that is... MORE
Unbiased Political Apps
Unbiased Political Apps
This App Fosters Political Engagement Among Millennial Voters
The College of Communication over at Boston University has launched an innovative new smartphone app, dubbed INVOLVD, that is designed to promote political engagement among millennial voters by... MORE
Fake News-Inspired Capsules
Fake News-Inspired Capsules
The SHOOP Fall/Winter 2018 Collection Highlights "Post-Truth"
The new SHOOP Fall/Winter 2018 collection recently made its debut, focusing around the theme of fake news and post-truth. The Madrid- and Tokyo-based fashion label spotlights the altered realities... MORE

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