In the era of 'fake news,' consumers seek out trust-forward alternative outlets
Implications - The Internet has democratized the gathering of information, but it's also granted almost anyone the ability to create content. This creates a lack of trust for all news sources. For the Millennial generation, there is an extra level of mistrust surrounding large news outlets that can only be alleviated by way of alternative outlets that lead with accountability.
Workshop Question - What could come off disingenuous about your product or brand, and how are you closing that information gap?
Trend Themes
1. Fake News Detection - Detecting and filtering out fake news through platforms and tools.
2. Reputation-based News Ranking - Creating reputation-based algorithms to promote trustworthy news sources online.
3. Fake News Games - Developing games that help users recognize and resist fake news.
Industry Implications
1. Media Industry - The media industry can incorporate reputation-based systems for news outlets to increase transparency.
2. Technology Industry - The technology industry can develop fake news detection algorithms for social media platforms.
3. Education Industry - The education industry can use fake news games to teach students critical thinking skills.
6 Featured, 51 Examples:
85,629 Total Clicks
Date Range:
Oct 16 — Feb 18
Trending:
Mild
Consumer Insight Topics:
