Category
Tech
Power Convergence
Trend cluster
Category
Content
Certainty
In the era of 'fake news,' consumers seek out trust-forward alternative outlets.
3.2
Trend score
Trend
What is the Content Certainty trend?
Content Certainty: The Internet has democratized the gathering of information, but it's also granted almost anyone the ability to create content. This creates a lack of trust for all news sources. For the Millennial generation, there is an extra level of mistrust surrounding large news outlets that can only be alleviated by way of alternative outlets that lead with accountability.
Trend themes
Themes within the Content Certainty trend
Three behaviours holding the trend together01
Fake News Detection
Detecting and filtering out fake news through platforms and tools.
02
Reputation-Based News Ranking
Creating reputation-based algorithms to promote trustworthy news sources online.
03
Fake News Games
Developing games that help users recognize and resist fake news.
Industry implications
What the Content Certainty trend means for industry
Where the trend changes the playbookFor
Media Industry
The media industry can incorporate reputation-based systems for news outlets to increase transparency.
For
Technology Industry
The technology industry can develop fake news detection algorithms for social media platforms.
For
Education Industry
The education industry can use fake news games to teach students critical thinking skills.
Workshop question
What could come off disingenuous about your product or brand, and how are you closing that information gap?
Trend signals
Trend signals for Content Certainty
Trend score 3.2 out of 10, from popularity 53%, activity 36%, freshness 8%.
Popularity53%
Activity36%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Content Certainty trend
6 featured examples from Oct 8, 2016 to Feb 26, 2018CategoryPop Culture
Fake News Filters
Facebook Has Launched Its Fake News Filter in France
The launch of Facebook's fake news filter reveals potential disruptive innovation opportunities in the social media industry to improve trust and credibility.
CategoryPop Culture
Fake News Video Games
'Bad News' Hopes to Stop Misinformation By Teaching People How It Works
The Bad News game presents an opportunity for media organizations to develop educational tools and games that promote media literacy and critical thinking.
CategoryTech
Fake News-Testing Games
Factitious Tests Players' Ability to Detect False News Articles
Opportunity for tech companies to develop advanced algorithms and AI-powered solutions for detecting and debunking fake news.
CategoryPop Culture
Blockchain Newsfeed Systems
Userfeeds is Working on a Ranking Framework for Trusted News Sources
The news and media industry can utilize blockchain technology to tackle the issue of fake news through a ranking system that promotes trustworthy sources, increasing transparency…
CategoryTech
Unbiased Political Apps
This App Fosters Political Engagement Among Millennial Voters
The news media industry can disrupt their own business models by adopting unbiased political information practices and platforms.
CategoryFashion
Fake News-Inspired Capsules
The SHOOP Fall/Winter 2018 Collection Highlights "Post-Truth"
Fashion brands can incorporate fake news-inspired themes, dark color palettes, and unique materials in their collections to create disruptive, edgy designs that capture the attent…
