The College of Communication over at Boston University has launched an innovative new smartphone app, dubbed INVOLVD, that is designed to promote political engagement among millennial voters by giving them comprehensively researched and totally unbiased information about where the candidates for the upcoming Presidential election stand on different issues.
One of the reasons why some millennials don't vote is that they don't trust information being provided by biased analysts and media organizations. This is where the INVOLVD app comes in. The app allows users to select specific issues at which point they can read quotes and comprehensive analytical pieces pertaining to each candidate's stance on the issue.
By using information to promote political engagement, the INVOLVD app homes to drive millennial voters to the poll booths in what is being termed one of the most important Presidential elections the USA has ever seen.
Key Themes Behind This Trend
- Unbiased Political Information
- The trend towards unbiased political information platforms presents an opportunity for disruptive innovation in the news media industry.
- Political Engagement Apps
- The emergence of political engagement apps signals an opportunity for disruption in the political technology space.
- Millennial Voter Targeting
- The trend towards targeting millennial voters with tech-driven political engagement presents an opportunity for disruptive innovation in political campaigning.
Where This Applies
- News Media
- The news media industry can disrupt their own business models by adopting unbiased political information practices and platforms.
- Political Technology
- Political technology companies have an opportunity to disrupt traditional campaign strategies through the development of political engagement apps.
- Political Campaigning
- The political campaigning industry can disrupt traditional tactics by targeting millennial voters through technology-driven engagement.
