The new SHOOP Fall/Winter 2018 collection recently made its debut, focusing around the theme of fake news and post-truth. The Madrid- and Tokyo-based fashion label spotlights the altered realities that exist and circulate on online platforms. The SHOOP Fall/Winter 2018 collection encapsulates a wide range of silhouettes from work apparel to streetwear looks.
Overall, the new capsule uses a dark color palette to decorate the apparel selection of tracksuits, tailored suits, jackets, sweaters, hoodies dresses and other offerings. Some details of the capsule include oversized cut designs and dynamic line details. The whole SHOOP Fall/Winter 2018 selection is also crafted with unique materials such as technical fabrics and padded nylons.
Image Credit: SHOOP
Why This Trend Is Growing
- Fake News-inspired Fashion
- There is an opportunity for fashion brands to explore the theme of fake news and post-truth in their designs, creating collections that highlight the manipulated realities of the internet age.
- Dark Color Palette
- Using a dark color palette in apparel selections offers an opportunity for brands to create edgy and bold designs that resonate with consumers looking for a rebellious aesthetic.
- Unique Materials
- By experimenting with unconventional materials such as technical fabrics and padded nylons, brands can offer innovative and futuristic designs that stand out in the fashion industry.
Industries Being Reshaped
- Fashion
- Fashion brands can incorporate fake news-inspired themes, dark color palettes, and unique materials in their collections to create disruptive, edgy designs that capture the attention of consumers.
- Technology
- The use of technical fabrics and innovative materials in fashion collections presents an opportunity for technology companies to collaborate with fashion brands and create cutting-edge, functional garments.
- Media
- The concept of fake news and post-truth can inspire media companies to explore new storytelling techniques and create content that raises awareness about the impact of manipulated realities in the digital age.
