Diversified Storytelling

Gen Z wins fair representation by going behind the camera

Implications - The existence of the Media Gap -- the space between representation in mainstream media and the diversity of audience members -- is widely acknowledged, however, it is expanding beyond who's in front of the camera and into who's behind it. The inclusion of more races, genders, ages, and beyond in the crafting of stories ensures a 360-degree view of diversity in media that is more authentic and deliberate.

Workshop Question - When approaching new consumer demographics, how are you ensuring authenticity?
SCORE 5.5
Popularity
Activity
Freshness
Megatrends
Patterns
58,363 Total Clicks
Mar 16 - Aug 18
This Year and Mild
Featured Examples
Women's Cannabis Platforms - Latitude Was Created to Share Real Stories of Women's Cannabis Use
SCORE 8.7
This Year and V. Hot 1,957 Clicks Pub: Aug 15, 18
Women's Cannabis Platforms
Latitude Was Created to Share Real Stories of Women's Cannabis Use
48North Cannabis Corp., a leading health and wellness brand that’s dedicated to cannabis education and cultivation, has expanded its vision with the introduction of Latitude, an online... [More]
Social Media Movie Concepts - Rihanna and Lupita Nyong'o Will Star in a Movie Based on a Tumblr Post
SCORE 5.1
Warm 911 Clicks Pub: May 23, 17
Social Media Movie Concepts
Rihanna and Lupita Nyong'o Will Star in a Movie Based on a Tumblr Post
Social media sites like Twitter and Tumblr give birth to some half-baked ideas, but at least one of those apparently silly throwaway jokes is being taken seriously, as director Ava DuVernay and... [More]
Female-Empowering Streaming Platforms - The YouTube Spaces Program Puts Women's Voices First
SCORE 1.5
Untested 406 Clicks Pub: Mar 3, 16
Female-Empowering Streaming Platforms
The YouTube Spaces Program Puts Women's Voices First
Being Women’s History Month and all, the news of the latest YouTube Spaces program comes at the perfect time. The dominating streaming platform has created the program in an effort to put... [More]
POC Reading Apps - 'We Read Too' Connects People to Books with Characters of Color
SCORE 2.7
Mild 173 Clicks Pub: Apr 13, 17
POC Reading Apps
'We Read Too' Connects People to Books with Characters of Color
‘We Read Too’ is the name of a free app that is designed for young people of color who want to discover books that better represent them. We Read Too functions as a database where users... [More]
Adolescent-Focused Digital Platforms - Adolescent.net Offers Content From Teenage Influencers
SCORE 2.4
Untested 148 Clicks Pub: Sep 16, 16
Adolescent-Focused Digital Platforms
Adolescent.net Offers Content From Teenage Influencers
Adolescent.net is the name of a rand new online digital platform that is designed to offer a spectacularly diverse array of content, ranging from videos and photo slideshows to editorials and quizzes,... [More]
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