Category
Lifestyle
Assisted Choices
Trend cluster
Category
Diversified
Storytelling
Gen Z wins fair representation by going behind the camera.
3.0
Trend score
Trend
What is the Diversified Storytelling trend?
Diversified Storytelling: The existence of the Media Gap -- the space between representation in mainstream media and the diversity of audience members -- is widely acknowledged, however, it is expanding beyond who's in front of the camera and into who's behind it. The inclusion of more races, genders, ages, and beyond in the crafting of stories ensures a 360-degree view of diversity in media that is more authentic and deliberate.
Trend themes
Themes within the Diversified Storytelling trend
Three behaviours holding the trend together01
Diverse Storytelling
More diversity in crafting stories ensures a 360-degree view of diversity in media that is more authentic and deliberate.
02
Adolescent-Focused Digital Platforms
Digital platforms that feature content created by teenage influencers themselves offer content that is highly authentic and relatable, making it more appealing to teenagers and young people.
03
Social Media Movie Concepts
Social media sites offer numerous innovative ideas for new films, which can be turned into profitable productions with a chance at viral success.
Industry implications
What the Diversified Storytelling trend means for industry
Where the trend changes the playbookFor
Film & Television
The inclusion of more diverse storytelling can lead to a more authentic and engaging representation, and open doors for marginalized communities in media.
For
Digital Content Creation
Platforms that promote content created by teenage influencers offer a chance for these young artists to share their voices with a wider audience.
For
Cannabis Industry
Empowering and educating women cannabis users can help end stigma and expand the industry, especially with upcoming legalization.
Workshop question
When approaching new consumer demographics, how are you ensuring authenticity?
Trend signals
Trend signals for Diversified Storytelling
Trend score 3.0 out of 10, from popularity 47%, activity 34%, freshness 8%.
Popularity47%
Activity34%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Diversified Storytelling trend
5 featured examples from Mar 3, 2016 to Aug 15, 2018CategoryMarketing
Women's Cannabis Platforms
Latitude Was Created to Share Real Stories of Women's Cannabis Use
Latitude's online platform could inspire businesses in the health and wellness industry to create similar online communities to explore the benefits of cannabis use for women
CategoryPop Culture
Social Media Movie Concepts
Rihanna and Lupita Nyong'o Will Star in a Movie Based on a Tumblr Post
Hollywood can harness the power of social media memes by working with influencers and viral content creators to develop new film projects.
CategoryTech
POC Reading Apps
'We Read Too' Connects People to Books with Characters of Color
Disruptive innovation opportunity: Disrupt the traditional publishing and book retail industry by prioritizing diversity and representation in books for readers of color.
CategorySocial Good
Female-Empowering Streaming Platforms
The YouTube Spaces Program Puts Women's Voices First
Media and entertainment companies will begin creating more inclusive and diverse content to keep up with increasing consumer demand.
CategoryTech
Adolescent-Focused Digital Platforms
Adolescent.net Offers Content From Teenage Influencers
The digital media industry can benefit from the concept of youth-created content and influencer-driven platforms.
