Category
Life-Stages
Constructible Franchises
Trend cluster
Category
Cause
Collectible
Millennial consumers engage in escapism and bonding through socially minded toys.
5.2
Trend score
Trend
What is the Cause Collectible trend?
Cause Collectible: As the Millennial consumer ages, they fall victim to stress due to adult responsibilities and political unrest. This creates dual needs: a method of escape, and a way to connect with others over shared beliefs. Collectibles that reference social good satisfy both needs by encouraging escapism via adult play, and a chance to physically manifest political beliefs.
Trend themes
Themes within the Cause Collectible trend
Three behaviours holding the trend together01
Socially Minded/Political Collectibles
Collectibles that reference social good satisfy the Millennial need for escape and connection through play.
02
Empowering Wearables and Accessories
Consumers enjoy using wearables and accessories to highlight their unique personalities and causes they support.
03
DIY Energy Healing Solutions
Energy healing practices are becoming increasingly popular as consumers look for quick and easy solutions to mental and physical ailments.
Industry implications
What the Cause Collectible trend means for industry
Where the trend changes the playbookFor
Toy Industry
Toy companies can create socially-minded options that offer a sense of escape and connection for adults to support growth in this market shift.
For
Fashion Industry
Designers can make empowering accessories, whether they are jewelry, bags, or other personalized items, to cater to this shift.
For
Wellness Industry
Wellness businesses could find success in developing new forms of energy healing tools that are easily accessible.
Workshop question
How are you encouraging your consumers to be themselves?
Trend signals
Trend signals for Cause Collectible
Trend score 5.2 out of 10, from popularity 75%, activity 74%, freshness 8%.
Popularity75%
Activity74%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Cause Collectible trend
4 featured examples from May 5, 2016 to May 12, 2017CategoryLife-Stages
Mexican Painter Action Figures
'Today Is Art Day' Created a Unique Acton Figure After Frida Kahlo
By introducing art-inspired action figures, the collectibles market can expand its offerings beyond traditional sports and entertainment figures.
CategoryFashion
Fashionable Feminist Pins
The 'Wildfang x I Am That Girl' Collection Celebrates Female Empowerment
Opportunity for fashion businesses to incorporate enamel pins into their collections as a way for consumers to express their individuality and align with their personal beliefs.
CategoryPop Culture
Presidential Cereal Boxes
These Collectible Cereal Boxes Feature Presidential Candidates
Exploration of creative packaging concepts for different food and beverage products.
CategoryLifestyle
Mental Healing Stickers
Body Vibes Makes Energy-Infused Stickers for Stress, Anxiety & More
Potential disruption to the healthcare industry by introducing alternative healing methods through energy-infused stickers.
