Millennial consumers engage in escapism and bonding through socially minded toys
Implications - As the Millennial consumer ages, they fall victim to stress due to adult responsibilities and political unrest. This creates dual needs: a method of escape, and a way to connect with others over shared beliefs. Collectibles that reference social good satisfy both needs by encouraging escapism via adult play, and a chance to physically manifest political beliefs.
Workshop Question - How are you encouraging your consumers to be themselves?
Trend Themes
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Socially Minded/political Collectibles — Collectibles that reference social good satisfy the Millennial need for escape and connection through play.
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Empowering Wearables and Accessories — Consumers enjoy using wearables and accessories to highlight their unique personalities and causes they support.
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DIY Energy Healing Solutions — Energy healing practices are becoming increasingly popular as consumers look for quick and easy solutions to mental and physical ailments.
Industry Implications
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Toy Industry — Toy companies can create socially-minded options that offer a sense of escape and connection for adults to support growth in this market shift.
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Fashion Industry — Designers can make empowering accessories, whether they are jewelry, bags, or other personalized items, to cater to this shift.
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Wellness Industry — Wellness businesses could find success in developing new forms of energy healing tools that are easily accessible.
4 Featured, 36 Examples:
97,422 Total Clicks
Date Range:
May 16 — Jun 17
Trending:
Warm
Consumer Insight Topics:
