Category
Lifestyle
Assisted Choices
Trend cluster
Category
Wellness
Stay
Hotel experiences are designed around innovative fitness amenities.
3.1
Trend score
Trend
What is the Wellness Stay trend?
Wellness Stay: As unique amenities continue to be an important way for hotels to differentiate themselves from competitors like Airbnb, boutique and chain hotels alike are designing stays around innovative health and wellness programs. In addition to highlighting the ubiquitous nature of the wellness movement, this shift speaks to the need to established brands to add value with unique and unexpected new offerings.
Trend themes
Themes within the Wellness Stay trend
Three behaviours holding the trend together01
Wellness-themed hotel experiences
Hotels are designing stays around innovative health and wellness programs in response to the need to differentiated from competitors like Airbnb.
02
Personalized fitness hotel programs
Travelers are looking for programs that offer a tailored workout experience. For example, guests staying at Four Seasons Hotel Milano may have a private run around the city with a coach from Nike immediately upon arrival.
03
In-room workout equipment
Hotels are now introducing equipment like the Peloton Pro bike which offers travelers the chance to take virtual spin classes when they book a WestinWorkout room at select Westin Hotels & Resorts.
Industry implications
What the Wellness Stay trend means for industry
Where the trend changes the playbookFor
Hospitality industry
There are opportunities in the hospitality industry for hotels to create personalized workout experiences and innovate services around wellness, for example, in-room fitness equipment that can help guests maintain their fitness routines.
For
Fitness industry
In the fitness industry, there are chances for businesses to forge partnerships with hotels to offer unique, immersive, and engaging fitness experiences to guests traveling for fitness or wellness purposes.
For
Travel industry
In the travel industry, there are opportunities for entrepreneurs to innovate services around wellness, for example, offering personalized fitness programs or adding unique amenities around health and wellness programs to differentiate themselves from competitors.
Workshop question
How is your brand adding value in order to stay top of mind in a time when the sharing economy is disrupting most industries?
Trend signals
Trend signals for Wellness Stay
Trend score 3.1 out of 10, from popularity 41%, activity 44%, freshness 8%.
Popularity41%
Activity44%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Wellness Stay trend
6 featured examples from Apr 6, 2016 to Jun 5, 2017CategoryWorld
Workout-Ready Hotel Rooms
Hilton's 'Five Feet to Fitness' is Like a Hotel Gym Inside a Suite
The hospitality industry is incorporating in-room fitness amenities and personalized workout programs to enhance the guest experience.
CategoryWorld
Marathon-Centric Hotel Packages
The Mandarin Oriental Barcelona Offers a Package for Runners
Hotels can tap into the wellness travel trend by offering packages with personalized fitness coaching and luxury amenities.
CategoryMarketing
Wellness-Themed Hotel Experiences
This Hotel Event Involved an Interactive Wellness Experience
Hotels and resorts can create unique wellness experiences for guests by offering a holistic range of services and amenities.
CategoryLifestyle
Hotel Running Programs
Guests at the Four Seasons Hotel Milano May Run with a Private Nike Coach
Hotels can offer personalized running coaches as a unique service that sets them apart from competitors.
CategoryLifestyle
Musical Hotel Fitness Programs
These Hard Rock Hotels Will Offer Musically Driven Workouts
The hospitality industry can implement immersive fitness programs that use music to enhance guests' experience and differentiate their brand.
CategoryLifestyle
In-Suite Stationary Bikes
Peloton & Westin Hotels are Helping Guests Stay Fit While Traveling
Opportunities exist for hospitality brands to offer differentiated and personalized fitness experiences to guests, leading to greater customer satisfaction and loyalty.
