Just over a year ago, Rihanna was named a brand ambassador for Dior. Fast forward to today and she has helped create the Dior Rihanna eyewear collection. Appropriately named after herself, the designs are at once exactly what you'd expect from the popstar and not what you'd expect. Vibrant, futuristic and full of attitude, the Dior Rihanna collection is made for those who want to stand out from the crowd.
The Dior Rihanna eyewear campaign was modelled by the singer herself. She in front of Jean-Baptiste Mondino's lens wearing a slick grey suit that is simple enough to let the sunglasses stand out. The Dior Rihanna collection is comprised of six colors with the option of a gold-plated version.
What's Driving This Trend
- Celebrity Fashion Lines
- Rihanna's collaboration with Dior to create her own eyewear collection creates an opportunity for more celebrities to develop their own fashion and accessories lines.
- Futuristic Eyewear
- The Dior Rihanna collection showcases a trend towards bold and unique eyewear designs that are ahead of their time.
- Personalized Fashion
- Rihanna's involvement in the design process of the Dior Rihanna collection demonstrates a desire for more personalized and individualistic fashion items.
Who This Affects Most
- Fashion
- The Dior Rihanna collection introduces a new line of eyewear, opening up opportunities for more high-end fashion brands to expand into the eyewear market.
- Entertainment
- Celebrity collaborations like the Dior Rihanna eyewear collection increase opportunities for entertainment companies to expand their branding into the fashion industry.
- Eyewear
- The Dior Rihanna collection highlights a growing market for unique and fashion-forward eyewear, leading to increased competition and innovation in the industry.
