The Maynards candy stunt is a well-executed stunt at a wine show, which is really no place for a candy company. The video documents a "Chewmelier," the world's first Maynards Wine Gums expert, as he educates unsuspecting wine show patrons on the proper way to consume Maynards Wine Gums.
Highlights include the Chewmelier scolding people for pawing at the candy, convincing them the candies taste like rainforest and educating them on the ideal pairings. "I'd pair it with a pair of snow pants and a flannel shirt...a good romantic comedy on a Friday night," says the expert, who receives a wide variety of reactions from patrons. This stunt and video is ingenious, and will likely attract tons of attention for the candy brand.