Maynards Canada has created an innovative social media campaign to reward their most loyal followers -- the brand has launched a contest where fans have the opportunity to have their face made into candy.
Maynards Canada is running the contest through their Facebook page. To enter, fans need to simply like the page and upload a pic of themselves that they can then edit and submit to the contest. The winner will be drawn at random and will receive a whopping $5,000 prize in addition to a year's supply of candy. What an excellent campaign by Maynards Canada.
Implications - Consumers are overwhelmed with options when it comes to products and services in pretty much every category. In order to differentiate a product from all competitors, companies must implement an element of customization that is exclusive to each individual. This separates companies that see consumers from companies that see individuals.