Confectionery brand Fannie May has announced a new direct-to-consumer online store to help expand offerings to consumers across the country. The website will provide consumers in the contiguous 48 states with the ability to Create Your Own premium gift boxes or purchase an array of preselected chocolate treats. The launch is taking place at the perfect time to coincide with the change in seasons and ahead of the holiday season that will no doubt increase interest from consumers seeking to send out special gifts to loved ones.
Brand Director at Fannie May Jennifer Peterson spoke on the launch saying, "For over 100 years, Fannie May Premium Chocolate has been delighting the Midwest with premium chocolate made with care and craftmanship. As the fastest growing premium chocolate brand, we are thrilled to share our American-inspired flavor profiles with the nation at large and look forward to anchoring celebrations and new traditions in generations to come."