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High-Quality Crispy Candy Bars

Fannie May Premium Chocolate Bars Come in Four Flavors

— October 20, 2022 — Marketing
The Fannie May Premium Chocolate Bars are a new range of candy products for consumers to choose when seeking out a thin, crispy and high-quality treat to enjoy.

The bars come in four flavors including Milk Chocolate Butterscotch with Sea Salt, Milk Chocolate Pecan Brittle, Dark Chocolate Sea Salt Almond and Dark Chocolate Mint & Cookie. Each 3.5-ounce chocolate bar is handcrafted with no artificial colors, flavors or preservatives in the mix to make them perfect for those seeking an artisan-quality treat when they launch in March 2023. The bars will arrive alongside the Rock Road Chocolatier's Mix.

VP and General Manager Rick Fossali commented on the Fannie May Premium Chocolate Bars saying, "Fannie May is continuously working to balance our rich tradition of crafting classic, Americana-inspired confections and thinking of new ways fans can enjoy our offerings. With these two new innovations, we have done just that."
Trend Themes
1. Handcrafted Artisanal Chocolate Bars - Entrepreneurs can capitalize on the trend of consumers seeking handcrafted and high-quality chocolate bars by launching small-batch artisanal chocolate bars.
2. Clean Label Treats - As consumers become increasingly health-conscious, businesses can offer clean label treats made with natural ingredients and no artificial colors, flavors or preservatives.
3. Premium Flavor Combinations - Businesses can experiment with premium, unique flavor combinations like sea salt and almond or mint and cookie to create a distinctive product that consumers will seek out.
Industry Implications
1. Confectionery Industry - The confectionery industry can innovate and introduce similar premium chocolate bars with unique flavor combinations and clean labels to capitalize on the growing trend of consumers seeking high-quality treats.
2. Premium Snack Industry - The premium snack industry can expand its offerings to include handcrafted and clean label chocolate bars with unique and luxurious flavor combinations to offer consumers a indulgent yet healthy snack alternative.
3. Artisanal Chocolate Industry - The artisanal chocolate industry can differentiate itself by experimenting with premium and unique flavor combinations while still maintaining a focus on handcrafting small-batches and using natural ingredients.
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