To help book lovers celebrate and share their love of reading on on World Book Day, Amazon recently turned Toronto's Boxcar Social into a "Big Little Library."
The concept was inspired by the many free little libraries that are scattered throughout the city, which offer readers the chance to drop off a book they've read in exchange for a new book. As well as giving the people of Toronto the chance to swap their books for free, Amazon's World Book Day event also featured author readings and a cozy space to sample a variety of refreshments from Boxcar Social's menu.
Over the past few years, Amazon and other Internet giants have been turning to offline activations as a way to direct attention to their many online offerings.
Amazon Created a Free Book Swap Event in a Cafe for World Book Day
1. Offline Activations - Brands are turning to offline activations to direct attention to their online offerings and create a unique experience for their customers.
2. Promotional Pop-up Events - Companies are using promotional pop-up events to create buzz and promote their brand in a unique and memorable way.
3. Sharing Economy - The rise of free little libraries and other sharing economy initiatives present an opportunity for brands to tap into this trend and offer unique experiences to their customers.
1. Publishing - The publishing industry can tap into the sharing economy trend by creating book swap events that promote a love for reading and engage with their audience in a unique way.
2. Hospitality - The hospitality industry can use pop-up events to create a unique experience for their customers and draw attention to their brand and offerings.
3. Retail - Retailers can create pop-up events with a sharing economy aspect, such as clothing swaps or product exchanges, to engage customers and promote their brand in a new and meaningful way.