NIKE Space Camp Tasks Consumers with Physical Challenges

 - Jun 12, 2017
References: coolhunting & designboom
If you want to get your hands on the newly released NIKEcraft mars yard 2.0s, you'll have to endure Nike Space Camp - NIKE's immersive consumer experience made in collaboration with New York artist Tom Sachs.

Space camp will task consumers with a mental and physical obstacle course, and will also feature the premiere of the short film 'The Hero's Journey.' The course replicates the fitness routine that staff members of the Tom Sachs studio endure on a regular basis and will provide participants with early access to NIKE's comfortable, retro, NASA-inspired sneaker, a shoe which Sachs spent five years re-creating.

Part art installation, part fitness test, this immersive consumer retail experience stays true to NIKE's boundary-pushing brand philosophy. Photo Credits: designboom, coolhunting