NIKE Space Camp Tasks Consumers with Physical Challenges
Ellen Smith — June 12, 2017 — Business
References: coolhunting & designboom
If you want to get your hands on the newly released NIKEcraft mars yard 2.0s, you'll have to endure Nike Space Camp - NIKE's immersive consumer experience made in collaboration with New York artist Tom Sachs.
Space camp will task consumers with a mental and physical obstacle course, and will also feature the premiere of the short film 'The Hero's Journey.' The course replicates the fitness routine that staff members of the Tom Sachs studio endure on a regular basis and will provide participants with early access to NIKE's comfortable, retro, NASA-inspired sneaker, a shoe which Sachs spent five years re-creating.
Part art installation, part fitness test, this immersive consumer retail experience stays true to NIKE's boundary-pushing brand philosophy.
Photo Credits: designboom, coolhunting
Space camp will task consumers with a mental and physical obstacle course, and will also feature the premiere of the short film 'The Hero's Journey.' The course replicates the fitness routine that staff members of the Tom Sachs studio endure on a regular basis and will provide participants with early access to NIKE's comfortable, retro, NASA-inspired sneaker, a shoe which Sachs spent five years re-creating.
Part art installation, part fitness test, this immersive consumer retail experience stays true to NIKE's boundary-pushing brand philosophy.
Photo Credits: designboom, coolhunting
Trend Themes
1. Immersive Consumer Experiences - The trend of creating immersive consumer experiences like NIKE Space Camp provides opportunities for businesses to engage customers on a deeper level and build brand loyalty.
2. Art-inspired Retail Experiences - Combining art installations with retail experiences, as seen in NIKE Space Camp, presents businesses with the chance to create unique and memorable shopping environments.
3. Physical Fitness as a Retail Concept - The integration of physical fitness challenges within retail spaces, exemplified by the obstacle course at NIKE Space Camp, offers businesses the opportunity to attract health-conscious consumers and promote active lifestyles.
Industry Implications
1. Apparel and Footwear - The apparel and footwear industry can leverage immersive consumer experiences like NIKE Space Camp to differentiate themselves in a competitive market and create strong brand connections with consumers.
2. Fine Art - Fine art industry professionals can explore collaborations with retail brands, such as NIKE's partnership with Tom Sachs, to expand their reach and engage new audiences through immersive experiences.
3. Fitness and Wellness - The fitness and wellness industry can innovate by incorporating physical challenges and obstacle courses into retail spaces, as seen in NIKE Space Camp, to provide customers with a unique and interactive fitness experience.
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