Activating Personalized

Interactive pop-ups invite customers to co-create products

Implications - Meeting the desire for both direct-to-consumer brand interactions and limited edition, personalized merchandise, brands are hosting pop-up experiences that invite customers to experiment in order to co-create custom products. This progression demonstrates the need to engage consumers with memorable brand touchpoints during a time when brand loyalty is at times difficult to garner.
SCORE 8.4
Popularity
Activity
Freshness
Megatrends
Patterns
101,651 Total Clicks
Oct 16 - Jun 17
This Month and Warm
Featured Examples
Fast Beauty Maker Labs - The Essence Maker Shop Invited Fans to Co-Create Products In-Store
SCORE 9.5
This Month and V. Hot 2,257 Clicks Pub: Jun 14, 17
Fast Beauty Maker Labs
The Essence Maker Shop Invited Fans to Co-Create Products In-Store
The Essence Maker Shop was a consumer engagement-focused pop-up recently hosted by the fast beauty brand in its home country of Germany. Launched in the country’s capital, Berlin, the charming... [More]
Luxurious Ice Cream Pop-Ups - This Magnum Pop-Up Featured Edible Flowers and Pearls
SCORE 9.2
This Month and V. Hot 1,065 Clicks Pub: Jun 15, 17
Luxurious Ice Cream Pop-Ups
This Magnum Pop-Up Featured Edible Flowers and Pearls
In New York City, a Magnum pop-up shop was opened to give consumers the chance to decorate the Belgian chocolate ice cream bars to their liking. The pop-up had personal dipping stations set up so... [More]
Scarf-Personalizing Pop-Ups - Hermes' Pop-Up Store Takes Inspiration from the Task of Doing Laundry
SCORE 8
This Year and Hot 3,768 Clicks Pub: Oct 12, 16
Scarf-Personalizing Pop-Ups
Hermes' Pop-Up Store Takes Inspiration from the Task of Doing Laundry
Hermes is a popular brand that is most known for its expensive scarves and its new pop-up store combines luxury with a relatively banal activity. Doing laundry is not the first thing that people... [More]
Special Admission Cafes - The Nescafé Taproom Lets Visitors Create Custom Brews on Site
SCORE 7.8
This Month and Hot 90 Clicks Pub: Jun 20, 17
Special Admission Cafes
The Nescafé Taproom Lets Visitors Create Custom Brews on Site
The Nescafé Taproom is a pop-up coffee shop in Toronto’s Queen West neighborhood that speaks to Millennials’ love of customization, and convenience. To gain entry into this self-serve... [More]
Customizable Chocolate Bar Pop-Ups - London's KitKat Pop-Up Let Fans Create Custom Confections
SCORE 5.4
This Year and Warm 163 Clicks Pub: Jan 25, 17
Customizable Chocolate Bar Pop-Ups
London's KitKat Pop-Up Let Fans Create Custom Confections
This past fall, Londoners were given an opportunity to create the chocolate bar of their dreams at Nestlé‘s interactive KitKat pop-up. Dubbed the ‘KitKat Chocolatory,’ the pop-up... [More]
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