Category
Lifestyle
Portable Mornings
Trend cluster
Category
Activating
Personalized
Interactive pop-ups invite customers to co-create products.
6.2
Trend score
Trend
What is the Activating Personalized trend?
Activating Personalized: Meeting the desire for both direct-to-consumer brand interactions and limited edition, personalized merchandise, brands are hosting pop-up experiences that invite customers to experiment in order to co-create custom products. This progression demonstrates the need to engage consumers with memorable brand touchpoints during a time when brand loyalty is at times difficult to garner.
Trend themes
Themes within the Activating Personalized trend
Three behaviours holding the trend together01
Co-Creation Pop-Ups
Brands are hosting interactive pop-ups that invite customers to experiment in order to co-create custom products to fulfill the need to engage consumers with memorable brand touchpoints during a time when brand loyalty is difficult to garner.
02
Personalization
Consumers are looking for greater control and transparency when it comes to the products they are applying or consuming topically or orally.
03
Interactive Food & Beverage Experiences
Brands are focusing on acquiring new technology or creating immersive experiences in order to set themselves apart from competitors in a crowded market.
Industry implications
What the Activating Personalized trend means for industry
Where the trend changes the playbookFor
Beauty
In the age of tutorial videos, the experimental nature of the beauty world makes co-creation pop-ups like the Essence Maker Shop campaign a perfect opportunity to connect with customers in the spirit of exploration and experimentation that drives the online beauty community forward.
For
Fragrance
In an era where cosmetics and fragrances in particular are being scrutinized, perfume pop-ups like the Perfumer's Nest experience and the focus on transparency and control can give businesses an edge in a crowded market.
For
Food & Beverage
Enterprises that focus on immersive experiences or personalized touchpoints can win over customers in crowded markets with a plethora of options to choose from and give them an edge over their competitors.
Workshop question
How can your product offering engage the desire for personalization in a fun and buzzworthy way?
Trend signals
Trend signals for Activating Personalized
Trend score 6.2 out of 10, from popularity 90%, activity 86%, freshness 8%.
Popularity90%
Activity86%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Activating Personalized trend
5 featured examples from Jun 14, 2017 to Jul 19, 2019CategoryArt & Design
Fast Beauty Maker Labs
The Essence Maker Shop Invited Fans to Co-Create Products In-Store
Incorporating interactive and customizable experiences in brick-and-mortar stores to engage customers and foster brand loyalty.
CategoryLifestyle
Ice Cream Lookbooks
London's Magnum Pleasure Store Boasts a Cleverly Branded Dipping Bar
The food and beverage industry can benefit from incorporating interactive and immersive experiences to boost customer engagement and increase their brand identity.
CategoryArt & Design
Printed Foam Beers
Suntory Beer Uses Ripples' Tech to Elevate the Personalized Consumer Experience
The food and beverage industry can explore the incorporation of high-tech foam printing to create unique and personalized consumer experiences.
CategoryArt & Design
Customizable Yogurt Pop-Ups
The Müller Corner Shop Invites People to Make Their Own Yogurt Snacks
The food and beverage industry can implement customizable options to provide unique dining experiences for customers.
CategoryMarketing
Bespoke Fragrance Pop-Ups
Harvey Nichols' Perfume Pop-Up Lets Consumers Create Custom Scents
The fragrance industry can develop disruptive innovation opportunities such as customizable fragrances, scent layering kits, and partnering with technology companies to create AI…
