Interactive pop-ups invite customers to co-create products
Implications - Meeting the desire for both direct-to-consumer brand interactions and limited edition, personalized merchandise, brands are hosting pop-up experiences that invite customers to experiment in order to co-create custom products. This progression demonstrates the need to engage consumers with memorable brand touchpoints during a time when brand loyalty is at times difficult to garner.
Workshop Question - How can your product offering engage the desire for personalization in a fun and buzzworthy way?
Trend Themes
1. Co-creation Pop-ups - Brands are hosting interactive pop-ups that invite customers to experiment in order to co-create custom products to fulfill the need to engage consumers with memorable brand touchpoints during a time when brand loyalty is difficult to garner.
2. Personalization - Consumers are looking for greater control and transparency when it comes to the products they are applying or consuming topically or orally.
3. Interactive Food & Beverage Experiences - Brands are focusing on acquiring new technology or creating immersive experiences in order to set themselves apart from competitors in a crowded market.
Industry Implications
1. Beauty - In the age of tutorial videos, the experimental nature of the beauty world makes co-creation pop-ups like the Essence Maker Shop campaign a perfect opportunity to connect with customers in the spirit of exploration and experimentation that drives the online beauty community forward.
2. Fragrance - In an era where cosmetics and fragrances in particular are being scrutinized, perfume pop-ups like the Perfumer's Nest experience and the focus on transparency and control can give businesses an edge in a crowded market.
3. Food & Beverage - Enterprises that focus on immersive experiences or personalized touchpoints can win over customers in crowded markets with a plethora of options to choose from and give them an edge over their competitors.
5 Featured, 45 Examples:
256,238 Total Clicks
Date Range:
Jun 17 — Jul 19
Trending:
V. Hot
Consumer Insight Topics:
