Activating Personalized

Interactive pop-ups invite customers to co-create products

Implications - Meeting the desire for both direct-to-consumer brand interactions and limited edition, personalized merchandise, brands are hosting pop-up experiences that invite customers to experiment in order to co-create custom products. This progression demonstrates the need to engage consumers with memorable brand touchpoints during a time when brand loyalty is at times difficult to garner.
SCORE 7.2
Popularity
Activity
Freshness
Megatrends
Patterns
156,193 Total Clicks
Oct 16 - Jun 17
This Year and Warm
Featured Examples
Fast Beauty Maker Labs - The Essence Maker Shop Invited Fans to Co-Create Products In-Store
SCORE 8.3
This Year and Hot 9,133 Clicks Pub: Jun 14, 17
Fast Beauty Maker Labs
The Essence Maker Shop Invited Fans to Co-Create Products In-Store
The Essence Maker Shop was a consumer engagement-focused pop-up recently hosted by the fast beauty brand in its home country of Germany. Launched in the country’s capital, Berlin, the charming... [More]
Luxurious Ice Cream Pop-Ups - This Magnum Pop-Up Featured Edible Flowers and Pearls
SCORE 8.1
This Year and Hot 2,367 Clicks Pub: Jun 15, 17
Luxurious Ice Cream Pop-Ups
This Magnum Pop-Up Featured Edible Flowers and Pearls
In New York City, a Magnum pop-up shop was opened to give consumers the chance to decorate the Belgian chocolate ice cream bars to their liking. The pop-up had personal dipping stations set up so... [More]
Scarf-Personalizing Pop-Ups - Hermes' Pop-Up Store Takes Inspiration from the Task of Doing Laundry
SCORE 7.3
Warm 5,244 Clicks Pub: Oct 12, 16
Scarf-Personalizing Pop-Ups
Hermes' Pop-Up Store Takes Inspiration from the Task of Doing Laundry
Hermes is a popular brand that is most known for its expensive scarves and its new pop-up store combines luxury with a relatively banal activity. Doing laundry is not the first thing that people... [More]
3D-Printed Coffee Dates - Match.com and Espresso Yourself Make Matches with Latte Foam Selfies
SCORE 6.4
Warm 1,391 Clicks Pub: Jan 24, 17
3D-Printed Coffee Dates
Match.com and Espresso Yourself Make Matches with Latte Foam Selfies
Neither coffee dates or latte foam that is printed in one’s likeness are new ideas, but Match.com and Espresso Yourself are bringing them together in a new way to transform the world of dating.... [More]
Cocktail-Inspired Ice Cream Parlors - Gin Mare is Launching a Pop-Up G&T-Themed Ice Cream Event
SCORE 5.2
This Year and Warm 822 Clicks Pub: May 26, 17
Cocktail-Inspired Ice Cream Parlors
Gin Mare is Launching a Pop-Up G&T-Themed Ice Cream Event
In celebration of World Gin Day in June, gin brand Gin Mare will be launching a gin and tonic-themed ice cream parlor. The event will be hosted at The Hoxton in London in collaboration with ice... [More]
Special Admission Cafes - The Nescafé Taproom Lets Visitors Create Custom Brews on Site
SCORE 6.4
This Year and Warm 288 Clicks Pub: Jun 20, 17
Special Admission Cafes
The Nescafé Taproom Lets Visitors Create Custom Brews on Site
The Nescafé Taproom is a pop-up coffee shop in Toronto’s Queen West neighborhood that speaks to Millennials’ love of customization, and convenience. To gain entry into this self-serve... [More]
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