For anyone who has been hit with a mid-day Butterbeer craving, now there is a way to enjoy a nearly perfect replica thanks to Starbucks' new cold foam option. Available as of today at Starbucks stores nationwide, cold foam gives consumers a delicious new way to take their iced drinks up a notch.
Similar to the frothy topper that many people associate with Butterbeer, Starbucks' new cold foam is a denser take on frothed milk. Baristas start by whipping nonfat milk in a blender until the consistency is thick and frothy. The silky layer is then poured over any cold drink to give iced coffee and lattes a foamy head. Best of all, the cold foam comes in both an Cascara-sweetened and unsweetened variety, so consumers can customize their cold drinks accordingly.
Image Credit: <i> Starbucks.</i>
Key Themes Behind This Trend
- Cold Foam Toppings
- Disruptive innovation opportunities include creating innovative flavor combinations for cold foam toppings.
- Customizable Iced Drinks
- Disruptive innovation opportunities include developing a self-serve customization station for iced drinks.
- Replicating Iconic Flavors
- Disruptive innovation opportunities include creating cold foam toppings that mimic popular flavors from other brands or pop culture.
Where This Applies
- Coffee Chains
- Disruptive innovation opportunities include introducing unique cold foam toppings to differentiate from competitors.
- Beverage Industry
- Disruptive innovation opportunities include developing new cold foam formulations to enhance the taste and texture of beverages.
- Retail Food Service
- Disruptive innovation opportunities include packaging and selling cold foam as a standalone product for consumers to use at home.
