Guided Prosumerism

Branded photography courses encourage social sharing of product

Implications - As brands look to play up organic buzz online, many are moving to launch branded photography courses optimized for Instagram with the interest of encouraging social sharing of the product or service offering at hand. This shift speaks to the ways in which brands can leverage the prosumerist tendencies of contemporary consumers of all ages.
SCORE 8.9
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48,604 Total Clicks
Jan 17 - Jun 17
This Month and Hot
Featured Examples
Social Photography Workshops - Gin Brand Beefeater is Launching an Instagram Photography Course
SCORE 9.2
This Quarter and V. Hot 2,772 Clicks Pub: May 9, 17
Social Photography Workshops
Gin Brand Beefeater is Launching an Instagram Photography Course
While there are plenty of Instagram photography courses that are offered online by bloggers and influencers with expertise to share, gin brand Beefeater is now trying its hand at hosting an in-... [More]
Creative Photography Stores - Fujifilm's 'Wonder Photo Shop' Lets Consumers Play with Their Images
SCORE 8
This Year and Hot 2,169 Clicks Pub: Jan 19, 17
Creative Photography Stores
Fujifilm's 'Wonder Photo Shop' Lets Consumers Play with Their Images
The Fujifilm Wonder Photo Shop is a new brick-and-mortar retail location in Manhattan’s Flatiron District. More than just a store for purchasing Fujifilm products or getting photos developed,... [More]
Ice Cream Photography Pop-Ups - Haagen-Dazs' 'My Extraordinary Life' Calls for Dessert Photo-Takers
SCORE 8.9
This Quarter and V. Hot 1,174 Clicks Pub: May 19, 17
Ice Cream Photography Pop-Ups
Haagen-Dazs' 'My Extraordinary Life' Calls for Dessert Photo-Takers
Häagen-Dazs will soon be launching a multi-sensory ice cream and photography pop-up in partnership with Bompas & Parr called ‘My Exträordinary Life.’ The space will be decorated... [More]
Paper Photography Workshops - LG and Paperboyo are Teaming up to Host an Instagram Workshop
SCORE 8.1
This Quarter and Hot 731 Clicks Pub: May 22, 17
Paper Photography Workshops
LG and Paperboyo are Teaming up to Host an Instagram Workshop
To kick off the launch of the world’s first-ever Wallpaper TV, LG is hosting a special paper photography class in London in collaboration with Instagram user Paperboyo. Paperboyo is an... [More]
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