Category
Lifestyle
Assisted Choices
Trend cluster
Category
Guided
Prosumerism
Branded photography courses encourage social sharing of product.
6.1
Trend score
Trend
What is the Guided Prosumerism trend?
Guided Prosumerism: As brands look to play up organic buzz online, many are moving to launch branded photography courses optimized for Instagram with the interest of encouraging social sharing of the product or service at hand. This shift speaks to the ways in which brands can leverage the prosumerist tendencies of contemporary consumers of all ages.
Trend themes
Themes within the Guided Prosumerism trend
Three behaviours holding the trend together01
Branded Photography Courses
More brands are launching branded photography courses optimized to encourage social sharing of products.
02
Prosumerism
Brands are leveraging the prosumerist tendencies of contemporary consumers of all ages.
03
Social Media Influencers
Schools and programs that teach people how to become social media influencers are likely to continue to rise in popularity.
Industry implications
What the Guided Prosumerism trend means for industry
Where the trend changes the playbookFor
Photography
Photography stores are offering creative experiences, workshops, and classes to teach consumers how to take great pictures.
For
Hospitality
Hotels and resorts can leverage photography workshops to provide their guests with unique, interactive experiences.
For
Education
Schools and programs can create curriculums that teach students how to become social media influencers and create content that resonates with a relevant audience.
Workshop question
How are you catering to your customers' predisposal to prosumerism?
Trend signals
Trend signals for Guided Prosumerism
Trend score 6.1 out of 10, from popularity 89%, activity 86%, freshness 8%.
Popularity89%
Activity86%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Guided Prosumerism trend
5 featured examples from Jan 19 to Jun 21, 2017CategorySocial Media
Social Media Influencer Schools
Yiwu Industrial & Commercial College Helps Students Become Stars
Educational institutions are capitalizing on the demand for social media influencer training.
CategoryLifestyle
Social Photography Workshops
Gin Brand Beefeater is Launching an Instagram Photography Course
The food and beverage industry can leverage experiential learning to offer unique marketing opportunities that blend product tastings with hands-on workshops and collaborations wi…
CategoryBusiness
Creative Photography Stores
Fujifilm's 'Wonder Photo Shop' Lets Consumers Play with Their Images
Photography retailers can create engaging experiences by providing DIY craft workshops, smartphone printing services, and tutorials.
CategoryLifestyle
Ice Cream Photography Pop-Ups
Haagen-Dazs' 'My Extraordinary Life' Calls for Dessert Photo-Takers
Hotels and restaurants are employing multi-sensory pop-ups to lure in customers and keep them coming back for more.
CategoryArt & Design
Paper Photography Workshops
LG and Paperboyo are Teaming up to Host an Instagram Workshop
Companies like LG are partnering with artists and photographers to offer workshops and events to promote their products and showcase creative ways to use their technology.
