Free Trend Report Free 2019 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

Haribo's Halloween Academy Helps Adults Dress Up with Monster Makeup

 - Oct 27, 2016
References: haribo & eventmagazine
To help grown-up members of the public get ready to celebrate Halloween, Haribo has been having its pop-up Halloween Academy appear across the UK, making it possible for adults to get in the spirit with a full face of monster makeup.

As well as having the chance to get their faces painted, Halloween Academy provides adults with the opportunity to learn to speak like a witch, ghoul or goblin and capture the moment with a fun selfie.

With its Halloween Academy, Haribo says: "Halloween is not just for kids, so we wanted to give the adults a lesson or two to get them ready for the spooky season." This speaks to the popularity of kidult culture and the rise of experiential marketing that encourages the awakening of one's inner child.