The dairy section at many grocers is overwhelming with the number of different choices that are available from a variety of different brands, so the Imlek Jogood Fruit Yogurt branding intends to help stand apart from the competition. Designed by Braind Design, the branding highlights the product freshness and flavor profile by putting fresh ingredients right at the forefront for consumers to identify when they see it in the dairy case.
The Imlek Jogood Fruit Yogurt packaging consists of a drinkable yogurt and a solid format that each utilize bold colors in order to stand apart from the predominantly white-focused products in the dairy aisle. This grabs the attention of shoppers in order to entice them with the thought of vivid flavor and freshness.
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