The Aqua Sock 360 from Nike was originally made with water sports in mind, causing it to have a sleek build that doesn't weigh down its wearer, as well as various points of movement that allows them to bend in a fluid manner.
For the summer of 2017, Nike is releasing a fresh iteration of the Aqua Sock 360, which has an outsole that's comprised of three different sections that have "diagonal traction patterns" that helps them to grip onto a variety of different surfaces.
The uppers are constructed from a lightweight and breathable material that allows them to adapt to the movement of one's feet, and to easily be slipped on as well. Finishing off the new Aqua Sock 360s are branded straps that supply a tighter fit, and rubber components on the heels.
Why This Trend Is Growing
- Lightweight Footwear
- Opportunity for creating sneakers with lightweight materials and ergonomic designs that adapt to foot movement.
- Versatile Traction
- Opportunity for developing outsoles with innovative traction patterns that can grip various surfaces.
- Slip-on Sneakers
- Opportunity for designing slip-on sneakers that are easy to put on and provide a secure fit.
Industries Being Reshaped
- Athletic Footwear
- The athletic footwear industry can explore creating lightweight sneakers with adaptable designs and innovative traction patterns.
- Water Sports
- The water sports industry can benefit from ergonomically engineered sneakers that enhance performance and agility in water-based activities.
- Fashion Footwear
- The fashion footwear industry can incorporate slip-on designs with branded straps to offer fashionable and comfortable footwear options.
