The New Maison Kitsuné NYC Store Aims to Be Edgy Like Its Location

 - Apr 15, 2015
References: selectism & highsnobiety
The newest Maison Kitsuné NYC recently opened its doors, revealing a quaint Lower East Side retail space that aims to be the anti-thesis to the brand's upscale location within the NoMad Hotel. The French music label and fashion brand chose Rivington Street for the new location.

The charming, understated boutique packs quite a lot of personality into only 700-square-feet of retail space. The second Maison Kitsuné NYC location, the shop features the entire men's and women's collections in addition to

The charming space is characterized by oak wood flooring, off-white walls and simplistic white metal clothing displays that put the spotlight on the clothing and the customers. The purposefully "grunge" space also boasts a colorful custom Beverly Hills Hotel wallpaper print that adds to the atmosphere.