Allegro (the Polish eBay, some would say) celebrated 10 years with this award-winning â€œClimb on Anythingâ€ ad campaign by the BRAIN ad agency. The gimmicky campaign included household item-shaped rock climbing holds and the slogan, â€œAllegro. 10 years on top and still love climbing.â€
The â€œClimb on Anythingâ€ holds include shoe, cup, and lightbulb shapes. They're not only cute, but decidedly clever. The rock climbing metaphor is perfect for business: It's adventurous and competitive.
Implications - I'm sure that the creative designer behind this project, Asiya Malinowska, would agree that the adventurous, yet competitive nature of metaphorical climbing is super current. Designers Anna Loskiewicz and Piotr Stolarski would also attest to the effectiveness of this eBay ad campaign.