The Great Notion app is being updated with new interactive features, including gifting options, enhanced functionality, expanded delivery and shipping options and the brewery's very first video game. The lumberjack-themed game introduces players to Victoria Lane and has them climb trees and earn points in the process. These points can be used to not only advance levels but also access exclusive perks and rewards.
As Great Notion is known for creating beer products and packaging that are fun, like cotton candy-inspired beer and space-forest themed beer boxes, the mobile game helps to share a fun way to engage. As co-founder and CEO Paul Reiter sees it "Too often, beer can get boring or nerdy. We want to engage not just those beer aficionados but regular folks who want to be inspired and have fun. Especially after 2020 - we all need it!"