'Drone Football' is a live-action video game thrust by Pepsi Max upon a group of unsuspecting street football players in Barcelona. The experiential campaign is part of Pepsi Max's 'Genius' campaign, which aims to transform mundane everyday activities into magnificent, adrenaline-fueled adventure.
For this particular chapter of the Genius campaign, the football players saw their game of kickabout interrupted by a drone descending from the sky and dropping a ball into their midst. 30,000 reactive LED lights were then used to draw field lines, goalposts, a humongous scoreboards and applauding fans, all projected onto surrounding buildings.
Put together by the BBDO ad agency, the experience was produced in real-time, with both players and bystanders taken by genuine surprise.
The Drone Football campaign certainly fulfilled the Genius campaign's mandate, giving this street football players an experience they're unlikely to forget.