'Drone Football' is a live-action video game thrust by Pepsi Max upon a group of unsuspecting street football players in Barcelona. The experiential campaign is part of Pepsi Max's 'Genius' campaign, which aims to transform mundane everyday activities into magnificent, adrenaline-fueled adventure.
For this particular chapter of the Genius campaign, the football players saw their game of kickabout interrupted by a drone descending from the sky and dropping a ball into their midst. 30,000 reactive LED lights were then used to draw field lines, goalposts, a humongous scoreboards and applauding fans, all projected onto surrounding buildings.
Put together by the BBDO ad agency, the experience was produced in real-time, with both players and bystanders taken by genuine surprise.
The Drone Football campaign certainly fulfilled the Genius campaign's mandate, giving this street football players an experience they're unlikely to forget.
Drone Football Campaigns
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