Considered by many as an industry ripe for disruption, traditional florist services are often costly, time-consuming and inconvenient. However, thanks to the peer-to-peer economy and innovations within it furthered by easy access to a variety of instant communication applications, there are a variety of emerging sharing economy models that completely reinvent the business of bouquets.
One example is Tonic Blooms, a text-based floral delivery service currently based in Toronto. The unique, innovative service is currently available in an ever-expanding radius of the downtown core between the hours of 9am and 4pm. With plans for web-based ordering and an expansion to more parts of the city, Tonic Blooms is an example of how mobile businesses can pass on savings from the lack of a permanent location.
- Gen Alpha
- Gen Z (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
