Currently seeking funding for their New York City launch on Kickstarter, the Uprooted Flower Truck is the first full-service mobile floral service planned for the city. Founded by a NYC couple, the Uprooted Flower Truck aims to be an innovative way around the high rent and waste costs associated with owning a floral boutique.
Hoping to cut down on costs in order to pass on those savings to the customer, the couple are also targeting what they see as a gap in the New York City floral market in terms of flower waste and quality.
The Uprooted Flower Truck is an innovative business model that is sure to be disruptive to the city's floral scene. Similarly, a 24-hour floral vending machine has popped up in Amsterdam.