Petalon is an independent florist business that operates via bicycles and social media. It was founded by Florence Kennedy, who decided to evolve the business of her husband, James Kennedy, aptly dubbed Kennedy City Bicycles. Starting her Monday morning at 3:30am, she would grab fresh and seasonal flowers for Petalon‘s weekly bunches at her local market. These special Petalon bouquets would be shared on social media by 9:30am.
Once the Petalon arrangements were claimed, she would use her husband's bikes to delivery them by hand. This unique business model put them on Sol's radar. The duo have since been named two Local Heroes, which is part of Sol's campaign that showcases independent retailers around the world. They are certainly deserving of this accolade.